Sr Digital Experience Marketing Manager

Job Title: Senior Digital Experience Marketing Manager
Location: Houston, TX (Must live in the greater Houston area)
Reports to: Sr. Manager, Performance Marketing

About the role

Conga is looking for a Senior Digital Experience Marketing Manager to serve as the connective tissue across our go-to-market engine. The Digital Experience Marketing Manager owns the design and orchestration of Conga’s digital buyer and customer journeys across the lifecycle. This role ensures that demand programs translate into cohesive, signal driven digital experiences that activate buyers, validate interest, and accelerate opportunities.

Sitting at the intersection of Global Campaigns, Field Marketing, and Marketing Operations, this role is responsible for defining how buyers progress through digital journeys, not for owning campaign strategy or paid media execution. The Digital Experience Marketing Manager focuses on journey design, experience logic, and lifecycle orchestration, ensuring intent signals and engagement data are turned into clear next best actions across digital touchpoints.

This is a role rooted in experience design and orchestration. It exists to bring consistency, scalability, and insight to Conga’s digital demand execution.

Key Skills and Capabilities

• Journey design and lifecycle thinking – Ability to design end-to-end digital journeys aligned to buyer progression and opportunity outcomes.

• Signal interpretation and application – Strong judgment in turning intent, engagement, and behavioral signals into prioritized actions and experience logic.

• Experience orchestration – Ability to coordinate digital experiences across channels without owning every execution detail.

• Experimentation and optimization – Comfort designing experiments, interpreting results, and evolving experiences based on learning.

• Cross-functional influence – Proven ability to partner with campaigns, field marketing, and operations without direct authority.

• Structured thinking – Ability to define rules, standards, and frameworks that enable scale and reuse.

What You'll Do

Intent Strategy & Orchestration

• Define and manage Conga's intent data strategy, orchestrating signals from third-party intent platforms, social channels, review sites, and first-party data into unified, actionable audience segments.

• Apply buyer stage intelligence to design coordinated, cross-channel plays and deliver clear activation briefs to the Performance Marketing team for in-platform execution.

• Build a regional intent enrichment model that surfaces the right accounts to the right sales reps at the right time, driving prioritized pipeline.

• Identify cross-sell and expansion opportunities by monitoring product intent signals and designing coordinated plays across sales and marketing.

Digital Campaign Activation

• Translate intent data into precise audience segments and activation briefs executed across paid social, display, programmatic, and search channels.

• Integrate intent-driven audiences into email nurture programs, ensuring timing and messaging align with buying stage and Global Campaigns frameworks.

• Build and optimize personalized landing page experiences tied to specific intent-driven plays and audience segments.

Conversational Experience & AI

• Own Conga's AI-powered website chat, configuring routing logic, conversational playbooks, and persona-level personalization to convert web traffic into pipeline.

• Manage AI email agents, ensuring outbound plays are intelligently triggered and integrated with broader intent-driven programs.

• Establish governance standards for AI-generated interactions, ensuring outputs align with Conga's brand voice, escalation protocols, and human oversight requirements.

Data, Analytics & Cross-Functional Collaboration

• Partner closely with Global Campaigns, Field Marketing, and Marketing Operations to bridge intent strategy and channel execution.

• Prioritize full-journey experience metrics — not just channel performance — to build a holistic view of account engagement and pipeline health.

• Ensure data flows are clean and actionable across the full tech stack: from intent signals through marketing automation, CRM, and sales outreach.

• Act as the internal subject matter expert on intent data, journey orchestration, and conversational marketing.

Desired Experience

• Hands-on experience with intent data and account enrichment platforms (e.g., 6sense, ZoomInfo, Clay) to build, enrich, and activate audience segments across sales and marketing programs.

• Proficiency in marketing automation and digital experi