Director, Marketing Measurement Insights & Analytics

Reporting to the Senior Director of Data Science & Analytics, you will own, build, and scale our enterprise media measurement and analytics capabilities. You will define and lead the end‑to‑end measurement roadmap, establish in‑house and hybrid measurement solutions, and translate complex data into actionable insights that drive business growth. You will serve as a strategic partner to Marketing, Commerce, Brand, Finance, and Data Science leaders, directly influencing media investment decisions, budget allocation, and return on investment optimization while operating as both a builder and a leader.

A Taste of Your Responsibilities

• Own and define the enterprise media measurement roadmap, including prioritization, capability development, and long‑term vision
• Lead the transition from vendor‑led measurement to scalable in‑house or hybrid capabilities, including Marketing Mix Modeling, incrementality testing, attribution, and experimentation frameworks
• Define and help architect the end‑to‑end media data ecosystem in partnership with Data Science and Engineering to enable a single source of truth
• Identify and prioritize requirements for advanced analytics, artificial intelligence‑enabled insights, and data integration aligned with enterprise platforms
• Establish and operationalize continuous return on investment and key performance indicator measurement frameworks across channels and brands
• Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies
• Partner with Marketing, Commerce, and Brand leaders to guide budget allocation, scenario planning, and investment decisions
• Enable optimization modeling and performance tracking to maximize enterprise return on investment
• Partner with Business Intelligence and Finance to develop scalable reporting solutions and decision tools

• Own delivery of performance reporting, dashboards, and insights across media and content

• Elevate how insights are communicated through clear, compelling storytelling for senior leadership

• Establish and enforce enterprise governance and standards for media measurement and experimentation

• Define and scale best practices across attribution, testing, and performance evaluation to ensure consistency and transparency

• Lead change management efforts to embed measurement‑driven decision making across the organization

• Serve as a strategic thought partner to senior leaders across Marketing, Commerce, Brand, Finance, Media Services, and Data Science

• Align cross‑functional teams on measurement priorities, methodologies, and insight application

• Operate as a hands‑on builder, defining the future‑state team structure and capability roadmap

• Hire, develop, and lead a high‑performing analytics team as the function scales

Ingredients Required for Your Success

• Bachelor’s degree required
• 10+ years of experience in media analytics, marketing measurement, or data science
• Proven experience building and scaling marketing measurement capabilities, including Marketing Mix Modeling, incrementality testing, and experimentation frameworks
• Expertise in causal inference, sales lift methodologies, and test‑and‑learn approaches
• Demonstrated experience influencing marketing investment decisions and optimizing return on investment
• Deep familiarity with consumer packaged goods (CPG) data sources such as Circana or Nielsen
• Strong understanding of digital media ecosystems and consumer data platforms
• Experience partnering with senior stakeholders and translating complex analytics into business‑relevant insights

Number of Days in Office: 3-4

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