Product Strategy & Operations Lead, Ad Performance

About the team

Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Roku’s Ad Product organization. We partner with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku’s advertising portfolio. The team sits at the intersection of product development and business enablement. Our focus is on driving clarity, scalability, and alignment across initiatives, from roadmap planning through launch execution. We also collaborate closely with commercialization partners to ensure new products and solutions are brought to market effectively.

 

About the role

We're looking for a PS&O Lead with a performance advertising background to drive product strategy through market analysis, competitive intelligence, and go-to-market execution for Roku's growing performance advertising business. You'll develop and operationalize scalable frameworks to unlock revenue growth across our performance and growth advertising portfolio, ensuring tight alignment across product, sales, and legal teams. You'll act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps that stand between our roadmap and the market.

The ideal candidate has built or scaled performance advertising products in a digital platform environment. You've worked across outcome-based buying systems: cost-per-action bidding, conversion optimization, audience targeting, measurement and attribution, and the feedback loops that make performance campaigns work at scale. You understand how growth marketers evaluate platforms, what drives adoption of new buying products, and how to translate complex ad tech into something a sales team can confidently sell. This is a high-visibility, high-impact role. You'll operate with autonomy, move fast, and own the commercialization and triage work that determines whether Roku's performance advertising platform becomes a must-buy for growth marketers.

For New York Only - The estimated annual salary for this position is between $130,000 - $170,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing

• Develop and maintain product strategy for Roku's performance advertising portfolio, ensuring market dynamics, buyer needs, and business objectives are reflected in roadmaps and prioritization.
• Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to identify gaps and propose scalable solutions.
• Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities and scale team readiness to sell and support performance buying products by addressing compliance, operational, and go-to-market challenges.
• Establish frameworks for scaling across Roku’s direct channels including Home Screen and native surfaces and our in-stream video ads businesses.
• Serve as the directly responsible individual for performance advertising GTM initiati