Sr. Finance Business Partner

We are seeking an experienced Sr. Finance Business Partner to join our growing Commercial Finance / FP&A team in London. This role is a critical link between Finance and the business, supporting C-Suite stakeholders with financial insight, analysis, and decision support to drive growth and profitability.

The ideal candidate will have 5+ years of experience in Commercial Finance/FP&A/Consulting or Private Equity/VC. SaaS or Agency experience is highly desirable, though not essential.

As a Sr. Finance Business Partner at Smartly, you will...

• Act as a strategic business partner to Leadership and department heads, delivering financial and data-driven analyses with impactful insights and recommendations.
  
  
• Track, analyze, and forecast key business and financial KPIs to identify trends, risks, and opportunities.
  
  
• Lead quarterly forecasting and budget planning processes in close partnership with Leadership and department leaders.
  
  
• Support commercial decisions, including pricing, deal reviews, and investment cases, through robust financial modeling.
  
  
• Drive process improvements across forecasting, reporting, and business partnering activities.
  
  
• Collaborate cross-functionally with Commercial, Ops and Product teams.
  
  

We are looking for you, if you...

• Have 5+ years of experience in strategic finance, FP&A, private equity, venture capital, investment banking, management consulting, public markets investing, or equity research.
  
  
• Are commercially minded, with a strong understanding of how finance enables strategic growth.
  
  
• Have exceptional analytical and modeling skills, with the ability to turn numbers into narrative.
  
  
• Possess advanced Excel user, comfortable working with SQL, large data models, and performance frameworks.
  
  
• Are confident in managing P&Ls, forecasts, and headcount plans.
  
  
• Are a strong communicator with the ability to engage and influence senior stakeholders, including executive leadership.
  
  
• Are collaborative mindset with a track record of building relationships across teams, regions, and functions.
  
  
• Are a self-starter: curious, adaptable, and motivated by impact — always looking for ways to improve how things work.
  
  
• Bonus: SaaS or Agency experience is highly desirable, though not essential.
  
  

What Success Looks Like in 12 Months

• Built trusted relationships with Commercial leaders, becoming a go-to partner for financial insight.
  
  
• Forecasting and planning processes are accurate, efficient, and widely adopted across the business.
  
  
• Delivered meaningful analysis that shaped commercial strategy and influenced key decisions.
  
  
• Pricing, deal reviews, and investment cases consistently benefit from your financial modeling and recommendations.
  
  
• Reporting and performance frameworks are streamlined, giving clear visibility of results and drivers.
  
  
• Identified and implemented process improvements that make finance a stronger enabler of growth.
  
  
• Recognized as a high-impact member of the Commercial Finance/FP&A team, with clear potential to take on broader responsibilities. A genuine bar raiser.
  
  

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• Pension Scheme with SmartPension
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…