Head of Global Partner Marketing Strategy

The Role

Sigma is seeking a Head of Global Partner Marketing Strategy to serve as the primary bridge between our Partner and Marketing teams, and our most critical ecosystem partners. This is a high-impact, go-to-market strategy role designed for a leader who can command an executive audience and translate complex alliances into market-leading positioning and GTM execution.

You will be responsible for developing the overarching partner marketing strategy and cascading unified go-to-market (GTM) plans across both Sigma and our strategic partner organizations.

What You’ll Do

1. Executive Strategy & Ecosystem Intelligence

• Organizational Alignment: Act as the marketing liaison to partner managers and executives, facilitating working sessions to ensure Sigma’s value is integrated into the partner’s long-term roadmap and vice versa.
• Ecosystem Mapping: Develop "Characterization Profiles" for key partners, identifying their internal priorities, strengths, weaknesses, and industry focuses.
• Strategic Tiering: Work with the Partner Team to define the priorities and tiering of partners, identifying the "White Space" where Sigma and the partner can dominate the market together.
• Conflict Navigation: Map the ecosystem to identify collaboration opportunities and navigate "co-opetition" through careful messaging.

2. Strategic Positioning & Content

• High-Level Messaging: Move beyond basic briefs to create "Executive Value Propositions" that position joint Sigma + Partner solutions as market leaders.
• Strategic Storytelling: Extract the "Partner Angle" from complex customer success stories to prove mutual ROI to partner sales and leadership teams.

3. Program Execution & Demand Generation

• Co-Marketing Campaigns: Working with PMM and Field Marketing, design and execute integrated programs—including webinars, ebooks, and ABM plays—aligned with partner roadmaps and Sigma product launches.
• Event-in-a-Box: Design "event-in-a-box" activations for SIs, including enablement guides and co-marketing options.
• Flagship Presence: Help lead Sigma’s strategy and positioning at major industry events such as Snowflake Summit and Databricks Data + AI Summit.
• MDF Ownership: Own and optimize the Marketing Development Fund (MDF) strategy, ensuring spend aligns with high-priority strategic goals.

4. Enablement & Collaboration

• Cross-Functional Liaison: Serve as the primary link between internal Sales, Partnerships, and Product teams and external partner stakeholders.
• Sales Enablement: Collaborate with Product Marketing to develop technical briefs, ROI calculators, battlecards, and partner playbooks.

Qualifications

• Experience: 8–10 years of B2B technology marketing experience, specifically within partner marketing, alliances, or ecosystem programs.
• Domain Expertise: Deep understanding of cloud data warehouse ecosystems (e.g., Snowflake, Databricks) and how analytics/BI layers integrate within these architectures.
• Strategic Mindset: Proven ability to craft compelling messaging that resonates with both executive-level partners and end-customers.
• Operational Excellence: Experience managing MDF budgets and tracking program performance (influenced pipeline, partner-sourced bookings).
• Communication: Exceptional organizational skills with the ability to manage multiple high-priority programs simultaneously.