About the Role

Tebra is seeking a Lead Marketing & Growth Operations Analyst to advance our GTM analytics capability with a focus on demand quality, attribution, and lifecycle engagement. This role sits at the intersection of Marketing, Growth, and Revenue and is responsible for translating complex, multi-touch customer journeys into clear, trusted insights that guide investment decisions, funnel strategy, and long-term growth efficiency.

This is a senior individual contributor role designed for an analyst who can move beyond reporting to influence decisions — surfacing tradeoffs, challenging assumptions, and driving alignment through data-backed recommendations. Success in this role looks like: improved visibility into what’s truly driving qualified demand; clearer understanding of where prospects and customers engage (or disengage); and increased confidence in where to invest — and where not to.

Your Area of Focus

• Own demand and lifecycle performance analytics end-to-end, including funnel efficiency before Sales engagement, lead quality, conversion paths, and downstream revenue impact.
• Design, maintain, and evolve attribution and performance frameworks that move beyond high-level channel reporting to reflect multi-touch journeys across campaigns, programs, and sequences.
• Serve as a strategic analytics partner to Marketing and Growth leadership, translating data into recommendations that inform budget allocation, experimentation, and GTM prioritization.
• Develop and own leadership-ready dashboards and analyses that connect marketing activity to pipeline quality, revenue outcomes, and post-sale engagement.
• Surface clear, opinionated insights — and drive the business toward confident decision-making based on data.
• Partner closely with GrowthOps, Sales Comp & GTM Systems to ensure Marketing analytics are grounded in shared definitions and aligned end-to-end metrics.
• Build and maintain scalable data models in Snowflake and dbt, balancing analytical flexibility with governance, consistency, and reusability.
• Establish reporting standards and documentation that enable self-service analytics while preserving a trusted source of truth across GTM.
• Model strong analytical judgment and data storytelling, helping elevate how insights are consumed and acted upon across the organization.

Your Professional Qualifications

• Business acumen and GTM fluency — you connect data to growth strategy, translating insights into operational levers and measurable revenue impact.
• 5–7+ years of experience in Marketing Analytics, Growth Analytics, Revenue Operations, or GTM Analytics within a SaaS or high-growth environment.
• Deep understanding of marketing funnels, lifecycle stages, attribution models, and campaign performance, with the ability to connect upstream engagement to downstream revenue impact.
• Strong SQL skills and experience working with modern data stacks (e.g., Snowflake, dbt, BI tools).
• Demonstrated ability to move from analysis to recommendation, influencing decisions without formal authority.
• Experience partnering with Marketing, Growth, and Sales stakeholders in ambiguous, fast-moving environments.
• Comfort challenging