Principal Product Designer, Formats & Contributions

Reddit is continuing to grow our teams with the best talent. This role is completely remote-friendly. 

The Post Detail Page (PDP) is the heart of Reddit. The PDP and Formats teams architect the core framework of this experience and the rich media formats that it displays. Reddit is poised to rapidly innovate and grow, and this team is at the center of that evolution. This is a rare opportunity for a visionary leader to shape the future of how millions of users engage with information and community on the internet at an industry-defining scale.

As a Principal Product Designer, you will define the visionary design direction for Reddit’s most critical surfaces. You are a "Design Architect" responsible for the long-term strategy of the PDP infrastructure. You will move the organization beyond incremental features toward a resilient, modular ecosystem that empowers every other product team at Reddit to innovate without friction. You are an entrepreneurial, systems-first leader who balances transformative user experiences with deep technical fluency, driving global DAU by redefining the "stickiness" of the Reddit experience from the first click to a lifetime of engagement.

Responsibilities:

• Drive Global UX Strategy: Define and evangelize a North Star vision for the PDP and content formats that aligns with Reddit’s five-year company goals. You will influence executive leadership to align product roadmaps with this vision. 
• Architect Extensible Systems: Design and oversee company-wide UX frameworks. You will create the "slots, triggers, and rules" that allow the entire organization to deliver features into the PDP ecosystem while maintaining a world-class bar for performance (TTI) and visual cohesion. 
• Master of Retention: Forecast and solve for long-term user retention challenges. You will lead initiatives that fundamentally shift DAU metrics across the W0 to Day 90 windows, using deep behavioral data and experimental frameworks to prove ROI. 
• Executive-Level Influence: Act as a strategic partner to Sr. Director and VP-level stakeholders in Product and Engineering. You will navigate high-stakes trade-offs between experience quality, business value, and technical feasibility across the entire company. 
• Pioneer Industry Standards: Set the benchmark for design excellence. Your work will not only serve Reddit but will impact industry standards for content consumption, accessibility, and high-scale modular UI. 
• Force Multiplier & Mentor: Proactively identify and resolve systemic UX challenges that cross team boundaries. You will mentor senior and staff-level designers, elevating the craft and strategic thinking of the entire Design organization.

Required Qualifications:

• Experience: 12+ years of experience in Product Design, with a significant portion spent leading transformative, high-scale initiatives at a Principal or Director level. 
• Visionary System Thi