Head of Programmatic Outcomes — Product

About the role

Anthropic has 2% knowledge-worker AI penetration against ChatGPT’s 9–10% and Gemini’s 8%. The Programmatic Outcomes team exists to close that gap before distribution lock-out becomes permanent. The Head of Programmatic Outcomes (Product) shapes the product-led growth strategy, in-product activation design, and adoption loops that reach every knowledge worker — not account by account, but at population scale — in deep partnership with Anthropic’s Product, Growth Marketing, and Strategy functions. This is a focused sub-goal of the broader Product and PLG mandate: it requires dedicated ownership precisely because no single existing team holds it end-to-end.

This role sits at the intersection of Product, CS, Growth Marketing, and Strategy — and succeeds by leveraging what each of those teams already does well. You drive the activation playbook the entire AI Outcomes function executes, co-design the in-product onboarding sequences that convert seat activation into habitual use, and shape the product telemetry inputs to the Claude Control Tower alongside Product Engineering and the Systems capability lead. The mandate is to make Claude products so easy to adopt that knowledge workers build habits around them — then codify the plays so they scale beyond what any account team could achieve alone. Success comes through influence and coordination across functions, filling genuine gaps rather than duplicating what Product or Marketing already do.

Responsibilities:

• Drive the PLG activation strategy across Claude Teams, Claude for Enterprise, Claude Code, and API — partnering with Product PMs and Growth Marketing to define plays that drive adoption from first login to habitual daily use

• Co-design onboarding sequences, in-product nudges, and activation milestones with Product — then codify them so the Customer Outcomes team and partners execute at scale

• Shape the product telemetry inputs to the Claude Control Tower — partnering with Product Engineering and the Systems capability lead to define which usage signals indicate healthy vs. at-risk accounts and trigger the right human or automated interventions

• Partner closely with Product PMs to ensure the activation motion is built into the product, not bolted on — serving as the dedicated GTM voice advocating for UX patterns and enablement features that reduce time-to-value, and reducing duplication between Product-owned onboarding and CS-owned playbooks

• Develop and test hypothesis-driven activation plays across specific knowledge-worker use cases (Finance, Legal, HR, exec workflows) — codifying what converts at scale

• Hold the connective tissue across the Partners and Growth Marketing capability leads to ensure PLG motions are product-anchored, not just relationship-driven or campaign-driven — this leader is the integration point, not a parallel function

• Establish adoption benchmarks, population-level penetration metrics, and health indicators the programmatic team uses to track progress on the knowledge-worker gap

• Feed product activation learnings back into the Customer Outcomes motion — creating the intelligence loop between population-level data and account-level execution

You may be a good fit if you have:

• 8+ years in PLG, growth PM, product marketing, or CS strategy with direct ownership of activation or adoption metrics

• Experience designing and running product-led onboarding or activation programs at enterprise SaaS or AI companies — not just contributing to them

• Deep understanding of how product telemetry translates into adoption signals and how to trigger the right human and automated interventions

• Strong cross-functional fluency: you've worked embedded with Product teams while maintaining a GTM orientation and commercial accountability

• Track record of building pro