Senior Associate, New Verticals Integrated Marketing - NV Habituation

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. 

About the Role

As a Sr. Associate, Consumer Integrated Marketing – New Verticals Habituation, you will play a key role in helping turn DoorDash customers into power users. You’ll develop audience-first, insight-driven strategies and build GTM plans that span across on- and off-platform channels. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth. 

This is a highly cross-functional role that sits at the intersection of brand, growth, social, analytics, and operations. You’ll partner closely with teams across Marketing, Product, Analytics, and Strategy & Operations to bring campaigns to life across paid, owned, earned, and in-app channels. This is an ideal role for someone who is adaptable, curious, and excited to work across different types of integrated and partner-driven initiatives.

You’re excited about this opportunity because you will…

• Assess habituation marketing opportunities and develop insights through testing, experimentation, and performance analysis, acting as a strong voice of the consumer within the Marketing organization
• Help shape and execute overarching retention strategies, grounded in audience-first thinking, clear goals, category priorities, and compelling consumer value propositions
• Support the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
• Work cross-functionally with Strategy & Operations, Analytics, Product, and Operations partners to align on strategy, goals, and execution plans
• Contribute to testing roadmaps, learning agendas, and measurement frameworks to continuously improve habituation effectiveness
• Track and report on primary growth metrics, sharing progress, insights, and learnings with stakeholders and senior leaders
• Manage multiple workstreams at once, ensuring projects stay on track, timelines are met, and partners are aligned
• Stay current on cultural trends, consumer behavior, marketing best practices, and the competitive landscape, bringing fresh thinking to the team

We’re excited about you because… 

You have:

• 4-7 years of professional experience in marketing, with a focus on retention and product marketing in a B2C environment
• Bachelor’s degree required; MBA a plus
• Experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
• A strategic, data-informed mindset - you can identify trends, interpret performance, and keep the consumer at the center of decision-making
• A test-and-learn mindset, with comfort designing experiments, analyzing results, and translating insights into action
• Strong project management skills, with the ability to juggle multiple priorities and collaborate effectively across teams
• A collaborative and creative approach to problem-solving, paired with an ability to execute with speed and rigor
• An ownership menta