Associate Branded Content Editor

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

As an Associate Branded Content Editor, you’ll own the execution of high-volume branded content across Babylist’s platforms. That includes writing, editing and producing work that is accurate, on-brand and delivered on deadline. This role sits at the center of our branded content work, where both speed and quality matter. You’ll also help improve how we work by using AI to support workflows, organization and efficiency.

Your day-to-day includes creating short-form branded content across formats like feed and newsletter copy, as well as supporting production across articles, email and onsite placements. You’ll help manage workflows and keep projects organized using tools like Asana and content trackers, ensuring deadlines and deliverables stay on track. You’ll work closely with editors, producers, AMs and sales to keep deliverables moving, manage multiple assignments and adapt quickly to feedback.

This is not a purely creative writing role. If you prefer long-form storytelling, slower editorial cycles or working without structure and constraints, this will be a tough fit. The work is fast, detail-heavy and structured. You’ll need to be comfortable producing a high volume of content and working within defined formats while maintaining quality.

Who You Are

• 2+ years in editorial, branded content, or digital media, with direct experience writing and editing short-form, high-volume content across multiple formats
• Exceptional writing and editing skills, with the ability to adapt tone and structure quickly across channels (email, onsite, product, and promotional content)
• Hands-on experience using large language models (e.g., ChatGPT, Claude, Gemini) to draft, edit, and refine content in a production environment
• Strong prompt-writing skills, with experience guiding AI outputs to match specific brand voice, format, and quality standards
• Experience building repeatable workflows using AI tools or automation (e.g., Zapier, custom GPTs) to increase content production speed and consistency
• Comfortable working in CMS platforms and project management tools (Asana preferred), managing multiple assignments and deadlines simultaneously
• Highly detail-oriented, with a track record of catching errors and ensuring accuracy across high-volume content production
• Comfortable operating in fast-paced, deadline-driven environments, where priorities shift and feedback cycles are tight
• You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in.

How You Will Make An Impact

• Write and edit b