Data Strategy Manager

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

London, England, United Kingdom

Hybrid

Posted April 9, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the team you will be joining

You'll be joining a dynamic and award-winning data planning team within a fast-paced agency environment. Reporting into the Senior Data Planning Director, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists and insight and effectiveness experts as well a team of technical enablement specialists.

Who we’re looking for

We're seeking a highly collaborative and enthusiastic Data Planning Manager (Experienced Senior Data Planner) to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimization across multiple digital channels. As well as supporting and mentoring more junior team members.

What You Will Be Doing:

As a Data Planning Manager, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:

Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
Leading data discovery and analysis projects to unify consumer data and develop actionable insights.
Developing data strategies and roadmaps to guide client marketing activities.
Defining frameworks to measure marketing effectiveness, setting KPIs, benchmarks, targets, and forecasts.
Defining and setting up reporting and analysis processes that meet client objectives.
Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
Measuring, evaluating, and optimizing marketing activity using best practice testing methodologies.
Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.
Presenting regularly to clients and attending client meetings.
Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
Contributing to the development of junior team members by sharing knowledge and fostering a learning culture.
Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.