Growth Marketing Specialist, APAC

Company Overview

Join Monks, a leading marketing and technology consultancy specializing in data, creative and digital media services. We are committed to innovation and driving results through data-driven strategies that help to realise significant growth for our clients and partners.

Role Overview

We are seeking a Growth Marketing Specialist, APAC to spearhead our outbound marketing initiatives aimed at enhancing demand generation and funnelling sales-qualified leads (SQLs) to our sales and client teams across APAC markets. Reporting to the APAC Managing Director, you will play a key role in driving our outbound growth initiatives across our breadth of specialist services pillars - including data, media, technology, and creative workstreams.

Key Responsibilities

• Outbound Marketing Strategy: Create and manage effective outbound marketing campaigns to generate and increase our volume of MQL and SQL. 
• Events Management: Lead the organisation of events, focusing on using in-person activities as a tool to generate brand awareness and lead generation.
• Stakeholder Collaboration: Work closely with senior stakeholders to provide strategic guidance and recommendations for marketing investment.
• Performance Measurement: Develop and implement measurement frameworks to assess marketing effectiveness and prove value to the business.
• Content Planning: Collaborate on the creation of content plans to promote service offerings across social media, events, and technology partnerships.
• Thought Leadership Development: Support subject matter experts in building personal brands through thought leadership initiatives.
• APAC Collaboration: Collaborate with and support all APAC markets to align strategies and share best practices, as well as with global marketing teams.

Qualifications

• Experience: 3+ years of experience in a growth marketing role, preferably within professional services, ad-tech or mar-tech sectors, building or influencing the marketing strategy. Experience managing events and driving leads from events is highly valued.
• Knowledge: Strong understanding of outbound marketing techniques and demand generation strategies, including SEO and SEM experience.
• Technical Experience: Experience with a variety of online marketing tools and techniques such as Google Ads/SEM, SEO, Social Media, Email Marketing, and more
• Skills: Excellent communication and interpersonal skills; ability to manage multiple senior stakeholders.
• Analytical Mindset: Experience in creating measurement frameworks for marketing campaigns.
• Creativity: Innovative thinker with the ability to bring new ideas to improve marketing efforts.

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