Digital Marketing Manager

Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500,000 developers worldwide and an annual recurring revenue run rate exceeding $120M, Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022, we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud, on-prem, and hybrid environments. As a remote-first, globally distributed company, we are building the infrastructure layer that powers the next generation of AI systems.

The Digital Marketing Manager joins Runpod's Marketing team, a lean, high-output team responsible for how Runpod shows up across every channel developers and infrastructure buyers touch. The team works closely with product, design, and sales to translate technical capabilities into compelling messaging and campaigns. This role sits at the intersection of performance and brand, owning the channels that drive both acquisition and awareness at scale.

We're looking for someone hands-on to own and scale Runpod's paid and organic digital presence. This is an individual contributor role for someone who's equally comfortable pulling search query reports and thinking through content strategy. You'll own paid search, paid social, SEO, and AEO, managing agency relationships across all of these channels while building the programs and processes that turn Runpod's growing brand awareness into measurable pipeline.

Runpod is at an inflection point. Developer mindshare is growing fast and the paid and organic channels that support it are still being built out. This role has the opportunity to define how those channels operate: what we bid on, how we show up in AI-generated answers, and how all of it ties back to pipeline. You'll have real ownership and the ability to influence channel strategy from the ground up.

Responsibilities:

Paid Search

• Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing
• Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets
• Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency
• Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams

Paid Social

• Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences
• Manage agency partners on campaign execution, audience segmentation, and creative performance
• Partner with design to maintain a consistent ad creative pipeline

SEO

• Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization
• Direct agency partners on execution while maintaining internal ownership of roadmap and priorities
• Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning
• Track and report on rankings, traffic, and conversion attribution

AEO (Answer Engine Optimization)

• Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.)
• Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation

Reporting and Operations

• Own a unified performance dashboard across all digital channels
• Deliver regular channel reports with clear takeaways and recommendations
• Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination

Requirements:

• 3 to 5 years of experience in a digital marketing role with direct ownership of paid and organic channels
• Proven hands-on experience running paid search campaigns (Google Ads required)
• Experience managing agency relationships across paid and organic channels
• Working knowledg