Lead Product Manager – Growth (D2C)

Scopely is seeking a Lead Product Manager – Growth (D2C) to join our Direct-to-Consumer team in the US, either hybrid or remote. (Hybrid in Culver City)

At Scopely, we care deeply about inspiring play, every day – whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop, publish, and innovate the gaming industry, connecting millions of people worldwide daily.

As a Lead Product Manager – Growth you will own and scale top-of-funnel growth for Scopely’s Direct-to-Consumer (D2C) ecosystem, accelerating player adoption across our portfolio. You’ll turn data and player insights into bold, high-impact initiatives, align cross-functional stakeholders, and drive execution end-to-end. Through rapid iteration and hands-on partnership with game teams, you’ll transform proven experiments into scalable systems that fuel sustained growth — not one-off wins. Ultimately, you’ll help evolve D2C from a margin lever into a core growth engine for Scopely.

What You’ll Do: 

• Collect insights across a wide variety of quantitative and qualitative streams and distil them into actionable, data-backed initiative proposals to drive.
• Bring key stakeholders on game teams & central marketing/growth functions into alignment on D2C growth initiatives and get them launched, driving measurable outcomes.
• Iterate your initiatives to success and eventually scale them across the portfolio, creating repeatable systems that impact Scopely’s business rather than one-off wins.
• Deeply understand and report on D2C top-of-funnel metrics & attribution across the portfolio
• Become the company’s expert on top-of-funnel tactics in D2C, constantly evaluate new tactics, develop best practices on how to apply them in different games/genres, & share those best practices with game teams
• Partner with game marketing & growth teams to execute initiatives that grow Scopely’s D2C business
• Provide the hands-on execution support to necessary to bring marketing & growth initiatives across the portfolio to launch
• Design, execute, & analyze D2C adoption-focused A/B tests in partnership with game teams
• Create & improve attribution dashboards and analyse them to optimise growth initiatives

What We’re Looking For:

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