Regional Programmatic Lead

We put the same vision into optimizing the online user experience as we do in creating game-changing products. This is where our E-Business professionals come into their own. They are industry experts on emerging technology. They manage the development, implementation and coordination of cutting-edge internet marketing strategies while driving merchandising product placement, pathing, promotion and content to optimize conversion and consideration. The team also leads on campaign management, product launch, online merchandising and end-to-end conversion.

Join us to do the best work of your career and make a profound social impact as a Regional Programmatic Lead on our E-Business Team in Round Rock, TX.

What you’ll achieve

The Regional Programmatic Director leads regional programmatic planning, and activation oversight, ensuring campaigns deliver against performance targets while aligning with global programmatic standards. This role serves as the primary programmatic authority within the region, owning regional programmatic media plans, providing senior oversight to in-region traders, and ensuring campaigns are optimized, compliant, and delivering business outcomes. 

• The Regional Programmatic Director partners closely with global programmatic leadership, regional marketing teams, and cross-functional partners to drive performance, maintain governance standards, and continuously improve programmatic capabilities within the region. 

• Executes in-housing transition within region, supporting hiring, onboarding, and implementation of processes and platforms, ensuring adoption of global standards and continuity of campaign delivery and performance. 

You will:

• Own and oversee regional programmatic media plans and campaign execution. 

• Ensure campaigns meet performance targets through proactive pacing and optimization management. 

• Drive adoption of global programmatic best practices and governance standards within the region. 

• Provide leadership and technical oversight to regional programmatic traders. 

• Maintain strong reporting, transparency, and communication with regional and global stakeholders. 

Key Responsibilities:

Regional Programmatic Leadership 

• Serve as the senior programmatic lead for the region, responsible for overall programmatic performance and activation strategy. 

• Own and guide the development of regional programmatic media plans in partnership with regional marketing stakeholders. 

• Provide senior oversight and strategic direction to in-region programmatic traders and activation teams. 

• Ensure campaigns are structured and executed in alignment with global programmatic strategies and objectives. 

Performance Management & Optimization 

• Act as the primary point of accountability for campaign pacing, delivery, and performance across the region. 

• Monitor campaign performance against KPIs and proactively implement optimization strategies to ensure targets are met. 

• Identify performance risks early and implement corrective actions in collaboration with trading teams. 

• Drive continuous improvement through optimization insights and best practices. 

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• 8+ years of experience in programmatic strategy, planning, and activation with regional or multi-market scope. 

• Strong understanding of DSPs, programmatic planning, optimization methodologies, and measurement frameworks. 

• Experience managing programmatic teams or overseeing trading functions. 

• Strong stakeholder management and cross-functional collaboration skills. 

• Ability to translate performance data into strategic recommendations for leadership. 

Desirable Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field. 

Compensation
Dell is committed to fair and equitable compensation practices. The salary range for this position is $148,000 - 183,750

Benefits and Perks of working at Dell Technologies

Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now at MyWellatDell.com

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.


Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.