Senior Digital Designer

 

THE ROLE 

You'll be the visual storyteller behind design work that makes Dove unmistakable in crowded feeds. Working at the intersection of brand strategy and creative execution, you'll translate consumer insights, campaign briefs, and Dove's brand purpose into visuals that feel authentic, inclusive, and distinctive across every format and platform. 

We're looking for someone who combines strong conceptual thinking with hands-on design craft, someone who can develop a big idea and then execute it beautifully across social, digital, and, where needed, OOH and POS touchpoints. You'll guide and mentor a team of designers and content creators, pushing the standard of social-first design while integrating Gen AI tools thoughtfully into the creative process. 

Success means design work that captures attention, strengthens Dove's brand equity, and delivers measurable results. Work that people recognise as unmistakably Dove before they even see the logo. 

 

WHAT YOU'LL DO 

• Lead the visual direction for Dove's social-first content and campaigns, developing strong conceptual ideas that differentiate the brand and perform across platforms
• Design and produce social-first assets across TikTok, Instagram, YouTube, Pinterest, and emerging channels, ensuring every piece of content is platform-native, on-brand, and crafted to the highest standard
• Develop visual concepts that flex across multiple touchpoints, from social formats to digital display, CRM, OOH, and POS where required
• Champion conceptual thinking throughout the creative process, from briefing to execution, ensuring design solutions are rooted in insight and purpose rather than decoration
• Art direct photography, video, and content shoots, guiding the visual treatment, styling, and composition to reflect Dove's brand world authentically and inclusively
• Build, mentor, and guide designers and content creators within the studio, fostering a culture of social-first excellence, collaborative feedback, and continuous improvement
• Collaborate with strategists, copywriters, social media managers, and the Dove brand team to develop integrated campaign assets that are visually cohesive and strategically aligned
• Transform Dove's brand guidelines into distinctive, ownable executions that resonate with diverse audiences and feel relevant to the platforms and cultural context they appear in
• Pioneer the thoughtful integration of Gen AI tools into the design and content creation process, using them to enhance ideation, exploration, and production without compromising craft or authenticity
• Spearhead platform-specific design initiatives that leverage the unique strengths and visual language of each social channel
• Stay ahead of social platform algorithms, features, design trends, and audience behaviours to ensure Dove's visual output remains current and distinctive
• Manage multiple projects with varying timelines, formats, and platform requirement