Copy & Content Lead, Launches

About the role

The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.

We're looking for a Copy and Content Lead to own the creative narrative for Claude product launches. You'll shape narratives that connect brand storytelling with product capabilities and differentiation, partnering closely with product and brand marketing teams.

This isn't a pure writing role. You should come from a copy background but think like a creative director: someone who can develop the core creative concept for a launch and work closely with design to bring it to life.

You'll need genuine technical fluency with AI. Not surface-level familiarity, but the kind of depth that lets you move product storytelling beyond features and into ideas that actually resonate. The best launch creative comes from someone who understands the product well enough to find the story most compelling for our brand.

Responsibilities

• Own the creative narrative for product launches end to end, from messaging strategy and core concept, through final execution across channels and formats.
• Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
• Develop core creative concepts for launches, working closely with design to bring them to life across formats.
• Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.

You may be a good fit if you

• Have deep experience leading creative for product launches, from concept through execution.
• Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
• Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
• Have experience writing and directing videos and multi-format launch content.
• Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
• Thrive in a fast-moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread.