Assistant Manager, Customer and Channel Communications (DIY Initiative)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This position will drive the development and implementation of customer and channel initiatives in promoting DIY services. Through development of personalized communications, seamless training and incentive programs, this role empowers customers and agents to go digital and fully utilize our DIY offerings.

Job Responsibilities

• Customer engagement: Design and implement engagement campaigns to drive higher usage of DIY services.

• Channel engagement: Partner with Distribution Channels and Operations to design DIY service promotion strategies and communications 

• Training and support: Partner with Operations to provide training and tools (e.g. RM meetings, PRUNews) to channels to ensure they are well-equipped to promote DIY services.

• Customer-facing content: Develop toolkits that channels can use to facilitate their clients to DIY and communicate the benefits to them.

• Incentive programs: Create and manage incentive programs to motivate channels to drive DIY service adoption.

• Channel feedback: Collect and analyze feedback from channels to identify challenges and opportunities for improving DIY service promotion.

• Collaboration and coordination: Facilitate regular meetings and communication with channels to ensure consistent messaging and strategy execution.

• Performance tracking: Monitor and report on campaign results, DIY service adoption rates.

Job Requirements

• Bachelor’s degree in Communications/ Marketing/ Business or related disciplines.

• 5+ years of working experience in customer engagement, communications, marketing campaign/ incentive program management (preferably in financial services institution).

• Strong understanding of customer and channel engagement

• Excellent in content development and communications

• Proven ability in managing multiple projects and meeting deadlines

• Proficiency in marketing analytics and reporting tools

• Creative thinking and strong problem-solving skills

• Excellent command of English and Chinese (written and spoken)

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.