Claude Evangelist, Applied AI (Startups)

About the role:

You'll be the face of Anthropic in the startup ecosystem — driving awareness and activation among founders and their technical teams. Your focus is lighting up the startup developer community and getting builders excited about, onboarded onto, and actively building on top of the Claude Developer Platform.

This role sits at the intersection of startup ecosystem development and hands-on technical activation. Your primary mandate is driving adoption across the startup funnel — turning ecosystem touchpoints into active, building developers on Anthropic's platform. You'll work closely with the Startups GTM team to convert ecosystem relationships — with VCs, accelerators, and founder communities — into active, building developers.

 

Responsibilities:

Drive Net New Logo Acquisition Through Developer Enablement

• Lead hands-on developer onboarding experiences at ecosystem events that convert startup founders and their engineers from first API interaction to committed platform adoption

• Build scalable enablement programs — hands-on workshops, build-a-thons, and technical office hours — that activate developers at VC and accelerator partner events

• Develop a playbook for turning ecosystem touchpoints (builder summits, founder days, VC partnerships) into measurable developer sign-ups and active usage

• Partner closely with the Startups GTM team to create seamless handoffs from relationship → activation → retention

 

Create Compelling Technical Content

• Create high-quality technical content — tutorials, demo apps, and blog posts — that showcase how to build real products on Anthropic's API, with a focus on common startup use cases

• Develop code demos and working prototypes that showcase Claude's capabilities in ways that resonate with technical founders, particularly at ecosystem events and webinars

• Partner with the Product team to stay current on platform capabilities and ensure content reflects the latest developer tooling and best practices

 

Lead Developer Programming at Startup Events

• Own developer-facing programming at Anthropic's builder summits and global startup activations

• Design and run hands-on technical sessions that move developers from curiosity to active building within a single event

• Build relationships with key technical communities — developer platforms, open-source contributors, and startup accelerator cohorts — to grow Anthropic's developer mindshare

• Represent Anthropic as a trusted technical resource in the startup ecosystem

 

Partner Across GTM and Ecosystem

• Surface market signal and developer sentiment from the startup ecosystem back to internal teams

• Partner with GTM, Sales, and Marketing to create developer-focused activation campaigns and messaging for the startup ecosystem

• Work with the Startups Partnerships team to ensure VC and accelerator relationships translate into real developer engagement and usage metrics

• Collaborate closely with the Product team to stay aligned on platform strategy, content, and developer programs

 

Define Success and Scale

• Define and track success metrics — tied to net new logos, developer activation, and ecosystem engagement — and build reporting that connects evangelist activity to business outcomes

• Create scalable processes and grow the team as the startup ecosystem expands

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