Senior Product Designer

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

As a Senior Product Designer on the Registry team, you’ll own the experience that helps millions of expecting parents create, manage, and share their registries—and makes it easy for friends and family to give meaningful gifts. This is one of Babylist’s highest-impact product areas, spanning both sides of the marketplace. You’ll design across web and native mobile, shaping flows that carry real emotional weight while balancing usability, clarity, and trust.

Day to day, you’ll move between shaping new concepts and refining shipped experiences. You’ll partner closely with Product and Engineering to define problems, make tradeoffs, and get high-quality work out the door. Some weeks you’re mapping end-to-end journeys or rethinking core flows; others you’re deep in Figma tightening interaction details, reviewing builds, and ensuring what ships matches intent. You’ll work within and extend our design system, contributing patterns that scale across the product.

This role is for someone who’s comfortable owning ambiguous, high-traffic surfaces without a playbook. If you’ve mostly worked on isolated features, or prefer clearly scoped tickets over defining the problem itself, this will feel uncomfortable. If you rely on long research cycles or handed-down strategy before designing, this won’t be the right fit.

Who You Are

• 5+ years of product design experience working on consumer-facing products with complex, multi-step user flows (e.g., marketplaces, e-commerce, or lifecycle products)
• Strong portfolio demonstrating native mobile (iOS/Android) and responsive web design, including shipped work you can clearly articulate your role in
• Expert-level proficiency in Figma, including building high-fidelity mockups, interactive prototypes, and scalable component systems
• Proven experience designing end-to-end user journeys, especially for flows with multiple actors or states (e.g., creators vs. contributors, buyers vs. recipients)
• Comfort operating in ambiguity, able to take loosely defined problems and turn them into clear, testable design directions<