Campaign Manager, Security & AI Governance

About the Role

We are looking for an experienced Campaign Manager to lead global, enterprise-focused campaigns in the rapidly evolving space of data security and AI governance. This role is ideal for a marketer who thrives in a fast-paced environment, can translate complex security and AI concepts into compelling enterprise narratives, and is motivated by measurable business impact.

You will own end-to-end campaign strategy and execution, working cross-functionally with Product Marketing, PR, Digital, Field Marketing, and regional teams to drive awareness, engagement, and pipeline for Veeam’s Security and AI governance go-to-market initiatives.

What You’ll Do

• Own and execute global go-to-market campaigns focused on data security, privacy, and AI governance
• Develop and launch integrated, end-to-end campaigns aligned with enterprise buyer journeys — from awareness to pipeline generation
• Translate complex topics (AI risk, data protection, governance, resilience) into clear, compelling value propositions and messaging in partnership with Product Marketing
• Design and execute omnichannel programs across paid media, email, web, social, webinars, and virtual or in-person events
• Leverage segmentation, intent data, and ABM strategies to improve engagement quality and conversion across enterprise accounts
• Collaborate with and manage internal and external stakeholders (creative teams, digital teams, agencies, regional marketers) to deliver high-quality campaign assets
• Build campaign roadmaps, messaging frameworks, and promotional plans tailored to buyer personas and use cases
• Manage campaign budgets and optimize ROI and ROAS
• Analyze performance data, report insights to senior stakeholders, and continuously optimize campaigns based on results
• Ensure alignment between global strategy and regional/field marketing execution
• Support annual and quarterly planning, forecasting, and prioritization for campaign initiatives

What You’ll Bring

• 6–8+ years of experience in B2B marketing campaign management, with a focus on enterprise audiences
• Strong background in B2B technology, SaaS, security, data, or AI-related domains
• Proven ability to manage complex, global campaigns in fast-paced and evolving environments
• Deep understanding of enterprise buying committees, executive personas, and buying group dynamics
• Hands-on experience with ABM strategies and tools (e.g., 6sense or similar)
• Strong expertise in omnichannel digital marketing (paid media, email, social, web, webinars)
• Analytical mindset with the ability to translate data into actionable insights
• Excellent communication and stakeholder management skills, including experience presenting to senior leadership
• Ability to operate effectively in ambiguous environments and adapt quickly to change
• Bachelor’s degree or equivalent combination of education and experience
• Advanced English proficiency

Tools & Knowledge

• Enterprise campaign management and demand generation best practices
• Digital marketing across paid, owned, and earned channels
• Executive-level messaging and copywriting
• Analytics and reporting tools (e.g., Tableau, Power BI)
• Project management tools (e.g., JIRA, Monday.com)
• Salesforce experience is a plus
• ABM and intent data platforms (e.g., 6sense) are a plus

What You’ll Get 

• 21 annual vacation days, additional days based on tenure, plus 4 g