Principal, Web Marketing Manager

Confirmed live in the last 24 hours

Chime

San Francisco, CA, USA

Hybrid

Posted April 8, 2026

Job Description

About the Role

Chime is hiring a Principal, Web Marketing Manager to own the next chapter of Chime.com. You'll connect Marketing, Product, and Engineering to deliver a scalable, measurable, and personalized web ecosystem — combining CMS architecture, technical performance, and user-centered design to build a high-speed, high-trust growth engine for acquisition and brand.

As a senior leader, you'll drive the evolution of our site architecture, performance infrastructure, and content platform, with direct impact across SEO, experimentation, and brand storytelling.

The base salary offered for this role and level of experience will begin at $173,000 and up to $240,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

Own the 12–24 month roadmap for our headless CMS, reusable components, and Core Web Vitals improvements
Leverage our Contentful platform to accelerate page velocity, experimentation, and personalization across Chime.com
Set and own OKRs for Chime.com as a growth channel, with recurring reporting to senior leadership
Drive discovery for new platform capabilities, including opportunity sizing and requirements definition ahead of Engineering handoff
Own site health reporting — Core Web Vitals, performance, and conversion metrics — in partnership with Analytics
Partner with SEO/AEO and Content Strategy to ensure templates meet search best practices — schema, internal linking, and metadata
Build a scalable operating model for cross-functional page launches and site updates
Enable experimentation across the platform in support of CRO testing needs

To thrive in this role, you have

8+ years owning large-scale or headless CMS platforms — Contentful, Storyblok, Sanity, or equivalent
Strong command of Core Web Vitals, caching strategies, and performance-tuning techniques
Hands-on experience with technical SEO, structured data, and web accessibility standards
Proven ability to write PRDs, define acceptance criteria, and drive sprint execution with engineering teams
Experience making roadmap trade-off decisions under resource constraints with a clear bias toward high-impact work
Fluent in GA4, Looker, and Google Search Console with a track record of partnering with data teams on reporting
Skilled at translating technical complexity for non-technical stakeholders across Marketing, Product, and Leadership

#LI-AM1 #LI-Hybrid

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a

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