Senior Manager, Cx Lifecycle Marketing, New Verticals + Occasions

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.

Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.

About the Role

As the Senior Manager of Consumer Lifecycle Marketing for New Verticals & Occasions, you will lead two distinct but highly complementary teams:

• New Verticals: focused on always-on lifecycle strategy that drives adoption, engagement, and retention across emerging categories like Grocery, Convenience, Alcohol, and Retail
• Occasions: focused on high-impact seasonal and cultural moments (e.g., Valentine’s Day, New Year’s) that drive step-change growth across both New Verticals and Marketplace (Restaurants)

While these areas operate with different rhythms, they are deeply interconnected. New Verticals often see peak conversion during key holidays (think Flowers on Mother’s Day, Alcohol on St. Patrick’s Day), with many of these customers then entering ongoing lifecycle journeys. This role requires a leader who can seamlessly straddle always-on lifecycle strategy and highly orchestrated, moment-based campaigns, bringing a dual skill set of strategic vision and operational excellence.

You will define and evolve the lifecycle vision across both domains, translating business priorities into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will serve as a key partner to Lifecycle Marketing Leads and cross-functional stakeholders, ensuring cohesive strategy, clear prioritization, and measurable business impact.

You’re excited about this opportunity because you will…

• Own and evolve the lifecycle strategy across both New Verticals and Occasions, balancing always-on engagement with high-impact, time-bound campaigns
• Lead and develop two teams of Lifecycle Marketers, providing clear direction across distinct operating cadences while ensuring consistency in quality, experimentation, and performance
• Define how New Verticals lifecycle programs (onboarding, activation, frequency, retention) integrate with and amplify key seasonal moments
• Oversee the end-to-end CRM strategy for New Verticals, including campaign and journey design, offer strategy, audience segmentation, and cadence optimization
• Oversee the planning and execution of Occasions campaigns, including campaign calendars, creative strategy, promotional moments, and cross-channel orchestration
• Lead the development of annual and quarterly lifecycle marketing plans, aligning to both ongoing business goals and key seasonal peaks
• Establish and scale testing frameworks across both teams, including audience strategy, messaging, offer testing, and measurement approaches
• Analyze performance across initiatives, translating insights into actionable strategies that improve order frequency, engagement, and revenue
• Drive creative ideation and iteration, partnering with internal creative teams to continuously improve performance and customer experience
• Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies
• Serve as the primary advocate for New Verticals and Occasions within Retention Ma