Field Marketing Specialist

The Regional Marketing Specialist supports the planning and execution of integrated marketing programs that drive pipeline, engagement, and revenue in the North region in AMER. Partnering closely with the North Senior Regional Marketing Manager, Sales team members, and cross-functional Marketing teams, this role helps land and scale programs that build developer and buyer engagement and accelerate deals across priority accounts.

You are a detail-oriented, execution-focused marketer who enjoys coordinating campaigns, managing logistics, and using data to continuously improve program performance.

We are looking to speak to candidates who are based in Austin, Chicago, Indianapolis, or Minneapolis for our hybrid working model. 

Key Responsibilities

Campaign & Program Execution

• Support execution of regional marketing programs (e.g., Developer Days, Architect Days, design reviews, product webinars, third-party events, partner activities)
• Coordinate program logistics, including invites, landing pages, email promotions, audience lists, and follow-up workflows in partnership with Marketing Operations
• Localize global campaigns and assets for the region, ensuring relevance to local industries and personas

Sales & Regional Alignment

• Work closely with sales team members to align programs to regional priorities, target accounts, and routes to revenue
• Help maintain and communicate a regional marketing calendar, so GTM teams understand near-term and upcoming programs
• Provide Sales with campaign overviews, talking points, and follow-up content to maximize conversion from events and campaigns

Data, Reporting & Insights

• Pull and organize campaign and regional performance data (e.g., registrations, attendees, MQLs, opportunities, pipeline) from Tableau, CRM, and marketing dashboards to support monthly/quarterly reviews
• Help analyze trends by program, account segment, and sub-region to identify what’s working and where to iterate
• Maintain accurate tagging and documentation to measure programs consistently across the region

Stakeholder Communication & Enablement

• Draft internal program briefs, Slack updates, newsletters, and recaps to keep GTM stakeholders informed of marketing plans and results
• Partner with design, content, DevRel, and events teams to ensure assets and experiences align with brand and program goals
• Capture and share best practices and learnings from programs that can be replicated across regions

Operational Excellence

• Support regional planning cycles by helping with retrospective performance pulls, Key Growth account analysis, and draft slides for regional marketing plans
• Help manage regional tools and resources (e.g., SWAG portal, event materials, program templates, planning guides)
• Ensure all programs follow established processes, SLAs, and brand/approval guidelines

Qualifications

• 2–4+ years of experience in B2B marketing, field marketing, demand generation, or events; technology/SaaS experience preferred
• Hands-on experience supporting campaigns or events (email, webinars, field events, or partner programs) from planning through reporting
• Comfort working with CRM and marketing tools (e.g., Salesforce, Marketo/HubSpot/Eloqua, webinar platforms, or similar) and pulling basic performance reports
• Strong project management and organization skills; able to manage multiple programs and deadlines in a fast-paced environment
• Clear written and verbal communication skills, with the ability to synthesize information for Sales and cross-functional partners
• A data-guided mindset and curiosity to understand what’s driving results and how to improve

Preferred Experience

• Experience supporting &l