Head of Programmatic Sales

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

The Role

This role will serve as the leader responsible for programmatic sales, building the GTM strategy and motion for how Life360 activates its unique audience and inventory through direct programmatic demand. You will shape go-to-market strategy, deepen partnerships with brands, in-house teams, agency trading desks, and account teams within the DSPs, and develop innovative programmatic solutions that drive measurable outcomes for advertisers.

The Head of Programmatic Sales (Director level) will also lead and mentor a high performing team responsible for growing this critical business line.

The US-based salary range for this position varies by location tier. For Tier 1 locations, the range is $171,000–$221,000; for Tier 2 locations $123,000–$199,000 and Tier 3 locations, $109,500 to $177,000, in each case plus a sales target bonus. We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include equity and a wide range of medical, dental, vision, financial, and other benefits.

What You’ll Do

Programmatic Vision & Strategy

• Develop scalable approaches across private marketplace, curated supply, and programmatic guaranteed
• Identify new revenue opportunities across emerging channels including data-enabled programmatic, retail media partnerships, and advanced targeting solutions
• Partner with executive leadership to align programmatic strategy with Life360’s broader advertising growth goals

Revenue Growth

• Own programmatic revenue performance
• Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth
• Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers
• Leverage data insights to continuously optimize performance and monetization efficiency
• Serve as an overlay with the direct sales team as well as own your own quota

Leadership & Team Development

• Build, mentor, and scale a high performing programmatic sales team
• Foster a culture of accountability, innovation, and collaboration across the Ads OG
• Develop clear career pathways and leadership development opportunities within the programmatic organization

Partnerships & Industry Leadership

• Serve as the executive point of contact for key programmatic agency partners
• Represent Life360 Ads in strategic industry conversations, conferences, and partner engagements
• Build partnerships that unlock new capabilities including identity, measurement, curation, and data activation

Cross-Functional Collaboration

• Partner with Product and Engineering to influence the programmatic product roadmap and