Senior Brand Strategist
Confirmed live in the last 24 hours
Monks
Job Description
Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).
About the role
The Senior Brand Strategist is a key architect of the brand strategy for our automotive client. You will bridge the gap between business requirements and culture-shifting insights. As a critical thinker, you will work across account, creative, and data teams to facilitate recommendations that drive both brand equity and performance. Combining audience insight, content leadership, and platform expertise, this role shapes how the brand shows up across channels, focusing on increasing brand awareness, improving marketing efforts, and enhancing sales and performance. Combining audience intelligence with AI-enhanced strategic workflows, this role shapes how the brand lives across the modern ecosystem.
Key Responsibilities
Strategy + Planning:
- Full-Funnel Architecture: Design integrated consumer journeys that bridge the gap between high-level brand storytelling and performance-led tactics.
- AI-Enhanced Synthesis: Leverage AI tools and LLMs to accelerate audience segmentation, persona building, and the development of "liquid" content strategies that scale across platforms.
- Cultural White Space: Move beyond tracking existing trends to identifying "white space" opportunities where the automotive brand can authentically lead cultural conversations and community behaviors.
- Messaging Ecosystems: Inform the development of core strategy foundations, including positioning, messaging hierarchies, and competitive defense strategies across multiple lines of business.
- Strategy Integration: Partner closely with account, creative, social and operations teams, and any other capabilities, to deliver and implement best-in-class innovative strategies.
Execution + Optimization:
- Strategic Briefing & POVs: Author senior-level briefs and strategic points-of-view that transform business challenges into "proactive" creative opportunities, ensuring all tactics are rooted in human truth.
- Algorithmic Optimization: Partner with media and platform experts to ensure creative assets are optimized for specific channel algorithms and high-intent automotive audience behaviors.
- Test & Learn Leadership: Champion an experimentation roadmap, testing emerging platforms and new content formats to drive engagement and brand favorability.
- Creative Governance: Guide and review work from creative partners to ensure execution remains on-strategy while pushing the boundaries of what is standard for the automotive category.
Insights + Reporting:
- Measurement Frameworks: Define clear KPIs and measurement frameworks ensuring every strategic recommendation is tied to a trackable business outcome.
- Performance Provocation: Drive deep-dive analysis of analytics to uncover not just what happened, but why, translating data into strategic pivots and future growth plans.
- Executive Storytelling: Produce high-impact, executive-level reports that connect complex data points into a cohesive narrative regarding brand health and ROI.
- Predict
