Media Operations Specialist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As a Media Operations Specialist you work to ensure fulfillment of the Global Digital Hub long term outcomes and strategy as well as excellent delivery of our Paid Media priorities. You are responsible for paid media campaigns of the Global Digital Marketing teams with an emphasis on digital campaign implementation, optimization, and performance reporting. You work with relevant stakeholders and assist them on how to further develop their media performance and ensure they leverage the available digital tools in order to meet their overall goals.

The Media Operations Specialist is responsible for supporting our Business Partners in executing the paid media strategy by delivering a full suite of objectives across the Roche online presence. The preferred candidate gained experience in multiple areas of paid campaign management across different channels and platforms and is able to build out reporting metrics that supports
the business in continuing their growth to meet KPIs and objectives.

The Opportunity:

• Support the development, execution, and optimization of digital campaigns, including conception, launch, evaluation, and performance tracking.

• Collaborate with partners, colleagues, and external agencies to ensure innovative digital marketing strategies and exceptional results.

• Align media strategies across global, regional, and affiliate levels, providing actionable insights and optimizing processes.

• Manage paid media budgets and define, measure, and evaluate relevant KPIs for channel performance.

• Execute campaigns alongside Digital Marketing managers, Social Leads, and external publishers, maintaining adherence to industry best practices.

• Oversee agency relationships, drive accountability, and monitor campaign enablers like SoW, POs, and activation proofs.

• Stay informed about brand, therapeutic, and disease area needs while serving as a single point of contact for assigned organizations.

Who you are:

• You have 2+ years of experience in the world of (digital) paid media and understands technical aspects of tracking paid media performance (quantitative and qualitative), adserving, as well as having knowledge of biddable platforms (Meta, Google, LinkedIn, programmatic).

• You have experience either on media agency side or on client side as part of a media team working closely with a media agency.

• Ideally you have experience with project/workflow management tools like Trello, Asana, Monday, Wrike or other.

• Strong communication skills in English (written and spoken) are essential and additional languages are a plus, based on region/customer requirements.

• You are detail oriented, well organized and efficient with time management.

• You are dynamic and flexible in working within continuously changing environment.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes and the chance to shape your own career. 

• Excellent benefits & flexibility:  Roche Annual Bonus, Monthly transportation allowance, Home Office set - up equipment, Health Insurance, Life/Accident insurance, Full salary when on sick leave for the first 9 days, Eyeglasses settlement, One-time payment options for various events in the life e.g. wedding, childbirth, Service Awards: We value loyalty with additional holidays and bonus payment, Work in a hybrid model (2 days/week from the office)

• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Salary starts from 1900 EUR gross/monthly. Final salary depends on the successful candidate's level of experience, skills and qualifications.

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team! 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.