Lifecycle Marketing Manager

Who Are We

Sands Investment Group is a full service commercial real estate advisory firm that helps private investors and institutions across the U.S. discover, buy, and sell investment properties. Founded in 2009, the firm specializes in acquisition, disposition, leasing, capital markets, and advisory services that support owner-operators as they scale. With 10 offices nationwide and a network of more than 130 brokers, SIG pairs a client-first approach with a connected, coast-to-coast platform. To date, the firm has closed more than 5,800 transactions totaling $11.2 billion in sales across 48 states. SIG is known for its deep market expertise, collaborative culture, and commitment to developing the next generation of commercial real estate leaders.

 

The Opportunity

SIG is looking for a Digital Marketing Manager to lead day-to-day (and eventually own) our owned-channel ecosystem, with a focus on our email program. You'll report to the VP of Marketing and work alongside the team at our Charleston, SC headquarters.

This is a role for someone who thinks in systems, executes with precision, and wants to leave a real mark. You'll help design the architecture that turns audience signals into timely, relevant communications. You'll push our brand forward across every channel you touch and work hand-in-hand with a dynamic sales organization. If you love the craft of digital marketing, want real ownership over a high-visibility function, and are energized by building, this is your role.

 

What You’ll Do

Elevate Our Email Program 

• Lead day-to-day strategy, execution, and optimization of our email communications
• Refresh and maintain lifecycle marketing journeys like the Welcome Series, New Property Announcements, VIP Nurture, Lead Warming sequences, Re-engagement flows, and more
• Implement CRM-triggered automations that respond to real-time client and prospect behavior, ensuring no warm contact slips through without a meaningful follow-up
• Manage list health, segmentation logic and preference center
• Manage the email platform and vendor relationships
• Grow our email list and convert highly engaged email subscribers into Signature Group members — our VIP client portal

Launch & Scale New Channels 

• Test exploratory channels and find new ways for us to connect with our clients, like testing SMS or piloting a WhatsApp channel
• Evaluate