Vice President, Marketing
Confirmed live in the last 24 hours
Vaxcyte
Job Description
Join our Mission to Protect Humankind!
Summary:
We are seeking a Vice President of Marketing to lead our marketing strategy as we prepare to become a U.S. commercial vaccine company within the next 18 months. This role is critical to shaping our U.S. launch, building the marketing foundation for a first commercial product, and positioning the company for future global expansion.
The ideal candidate brings deep vaccine marketing experience, a strong understanding of the U.S. immunization landscape, and a proven track record of leading pre-launch and launch activities in a highly regulated environment. This leader will balance strategic vision with hands-on execution, building capabilities, teams, and processes appropriate for a first commercial launch. This individual should have demonstrated experience driving commercial demand across target audiences—including healthcare providers, consumers/patients, payers, and public health stakeholders—with a particular emphasis on consumer engagement strategies that build disease awareness and motivate vaccination behavior.
Essential Functions:
U.S. Launch & Commercial Strategy
- Lead the development and execution of the U.S. marketing strategy for our initial vaccine launch, including disease awareness, brand positioning, and go-to-market planning.
- Develop differentiated value propositions grounded in clinical data, public health impact, and real-world evidence.
- Partner closely with the Chief Commercial Officer to align marketing strategy with overall commercial, sales, and market access plans.
Vaccine & Immunization Expertise
- Apply deep understanding of the U.S. vaccine ecosystem, including immunization schedules, CDC/ACIP considerations, public health stakeholders, and provider types.
- Design marketing strategies that address the unique dynamics of vaccine adoption, including site-of-care complexity, and public trust.
- Collaborate with Medical Affairs and Regulatory to ensure compliant, scientifically sound communications.
- Partner with Government Affairs and Policy teams to ensure marketing strategies account for evolving immunization policy, public funding mechanisms, and advocacy stakeholder dynamics.
- Collaborate with HEOR and Market Access to develop evidence-based value narratives and payer-facing materials that support formulary positioning and access.
Brand & Portfolio Marketing
- Establish the company’s commercial brand and narrative as we transition from a development-stage biotech to a commercial organization.
- Lead brand development, messaging, and omnichannel promotional strategy across HCP, payer, and patient audiences.
- Design and execute integrated omnichannel engagement strategies spanning persona
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