Assistant Store Manager

True Classic is hiring an Assistant Store Manager to lead in-store performance, team development, customer experience, and operational excellence. In this role you will partner with the Store Manager to drive sales, coach and develop a high-performing team, and execute retail strategies that elevate the customer journey and deliver consistent store results.

Areas of Accountability

Customer Experience & Brand Execution

• Create a warm, welcoming environment for every customer
• Lead and model the “TRUE Experience,” a customer-first selling approach rooted in connection, not pressure
• Ensure the store environment is consistently clean, organized, and brand-right
• Oversee visual merchandising and promotional execution

Sales Performance & KPI Ownership

• Own daily, weekly, and monthly sales goals
• Monitor and drive KPIs including conversion, AOV, UPT, and overall revenue
• Take proactive action to improve store performance and deliver measurable results
• Execute business strategies that increase profitability and efficiency

Team Leadership & Development

• Support hiring, onboarding, and training of store associates
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