Staff Product Designer

We are seeking a Staff Product Designer to set the strategic direction for our mobile-first loyalty program and multiply design impact across our growing product. In this role, you'll operate at an organizational level—establishing design systems, influencing product strategy, and enabling our small startup team to move faster with higher quality. You'll shape not just what we build, but how we approach design as we scale.

Who we are:

Dinova operates a business dining program with a network of over 24,000 restaurants in the U.S. and Canada and nearly 600 corporate and government partners. The program delivers spend visibility and savings for companies while driving growth for restaurants. Dinova is now a part of Buyers Edge Platform, a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions, including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management, Buyers Edge is reshaping how the foodservice industry connects and thrives. At the heart of our work is a culture built on a passion for collaboration, technology, and helping foodservice business succeed.

This is a fully remote role. We are unable to offer sponsorship for work authorization. 

Your impact:

• Set the strategic UX direction for our mobile products (iOS and Android), establishing design vision that connects to business outcomes and long-term product strategy.
• Build our design system from the ground up—creating the frameworks, patterns, components, and guidelines that enable our small team to design and ship faster with consistency and quality.
• Partner with product and engineering leadership to shape product roadmap and strategy, bringing user insights and design thinking to high-stakes decisions.
• Identify systemic design opportunities and challenges across our mobile experience, proposing scalable solutions that improve user engagement, retention, and business metrics.
• Drive clarity and structure when product direction is unclear—independently framing problems, defining success criteria, and creating alignment in our fast-paced startup environment.
• Lead complex, cross-functional initiatives that require organizational alignment, from gamification strategy to personalization systems to rewards architecture.
• Think strategically about mobile-first consumer product growth: acquisition funnels, activation moments, habit formation, and retention mechanics.
• Establish design standards, processes, and best practices that scale as the team and product grow—from design reviews to research methodologies to documentation.
• Use data and research at scale to inform strategic decisions: analyzing patterns across user segments, measuring the impact of design initiatives, and identifying high-leverage opportunities.
• Influence outcomes beyond your direct work by raising design quality, improving processes, and coaching other designers to think more strategically.
• Develop and mentor senior designers, helping them grow their strategic thinking, systems thinking, and design leadership capabilities.
• Represent design in cross-functional strategic discussions with product, engineering, and business leadership—advocating for user needs and long-term design quality.
• Collaborate with marketing and growth teams to ensure coherent user experiences across the entire customer journey—from acquisition through retention.
• Anticipate technical and organizational challenges before they impact product delivery, proactively addressing them through strategic design decisions.

About you:

• 8+ years of product design experience with demonstrated progression from individual contributor work to strategic design leadership.
• Portfolio demonstrating staff-level impact: design systems built, strategic initiatives led, and organizational influence beyond individual projects.
• Deep mobile-first expertise with proven track record setting design direction for consumer mobile products (iOS and Android).
• Experience building design systems from early stages in startup or high-growth environments—creating frameworks that enabled teams to scale.
• Strategic thinki