Manager, B2B Event Marketing (Bangkok-based, relocation provided)

The Opportunity

The B2B event marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel - events are strategic levers for growth, activation, and relationship building. 

This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution, shaping how events drive measurable business impact at scale, it lies in strategic planning, stakeholder orchestration, and building scalable frameworks that elevate events into a measurable business growth engine.

We are looking for someone who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, can earn strong stakeholder trust and executive confidence.

Traditional event production experience is not a prerequisite. A background in consulting, strategy, PMO, is highly valued and encouraged to apply.

As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams and business development teams to ensure that events align with business priorities, enable and support business objectives, and contribute directly to revenue goals. You’ll be responsible for end-to-end event management.

Key Responsibilities

1. Event Strategy & Business Integration

• Translate commercial priorities into event strategies with clear business cases
• Develop annual roadmaps aligned to growth objectives
• Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
• Create scalable playbooks and operating models
  
  

2. Cross-Functional Leadership

• Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership
• Align diverse stakeholders with competing priorities
• Drive structured working sessions and executive updates
• Influence without direct authority in a matrix organization
  
  

3. Program & Project Governance

• Lead large, multi-workstream initiatives end-to-end
• Build detailed project plans with risk mitigation and milestone tracking
• Establish governance cadence and reporting mechanisms
• Ensure disciplined execution across markets and teams
  
  

4. Performance Measurement & Optimization

• Build measurement frameworks and post-event impact analysis
• Identify key performance levers and iterate based on data
• Develop dashboards to track ROI and business outcomes
• Introduce test-and-learn approaches to improve effectiveness

 

Requirements

We are intentionally looking beyond traditional event planners. You may come from:

• Management consulting
• Strategy or business transformation teams
• PMO or complex program leadership roles
• Business operations in high-growth environments
  
  

You likely demonstrate:

Structured Problem-Solving