About Us

Plastic Surgery Center of Hampton Roads is a premier plastic surgery and aesthetics practice serving the Hampton Roads Metropolitan area. Our practice specializes in advanced cosmetic surgery procedures while also offering a wide range of non-surgical aesthetic treatments in our MedSpa. We are committed to delivering exceptional patient care while maintaining a strong digital presence that reflects the quality and expertise of our providers.

Position Overview

Plastic Surgery Center of Hampton Roads is seeking a Social Media Content Creator & Social Media Manager to lead and execute the practice’s social media presence. This hybrid 1099 contractor role will work closely with the corporate marketing team at Inspire Aesthetics Group as well as the practice’s leadership team.

This position combines hands-on content creation with full social media management, including filming procedures, producing engaging short-form content, managing social media channels, engaging with the online community, and executing targeted advertising campaigns. The ideal candidate will help position the practice as a leading destination for aesthetic surgery and treatments through compelling, high-performing digital content.

Key Responsibilities

Content Creation & Production

• Capture high-quality photo and video content of surgical procedures, treatments, and patient transformations
• Film surgeries and procedures professionally while adhering to strict HIPAA and privacy standards
• Produce short-form video content for Instagram Reels, TikTok, and YouTube Shorts
• Capture behind-the-scenes content featuring surgeons, providers, staff, and practice culture
• Conduct interviews with providers for social media to highlight expertise and services
• Document practice events, community outreach, and educational opportunities
• Edit video and photo content using professional editing software
• Maintain organized media libraries and digital assets for efficient workflow

Social Media Management

• Manage and maintain social media profiles for the practice and providers across Instagram, Facebook, TikTok, and YouTube
• Plan, schedule, and publish engaging content aligned with the practice’s marketing strategy
• Create engaging posts multiple times per week using video, photography, and graphics
• Coordinate with staff and providers to capture before-and-after patient imagery in compliance with privacy standards

Community Engagement & Reputation Management

• Monitor and respond to direct messages, comments, and social media inquiries
• Engage with followers to build a strong and interactive online community
• Monitor social mentions and user-generated content and obtain permissions when appropriate
• Monitor and respond to online reviews to maintain a professional and positive reputation

Social Media Advertising

• Develop and manage targeted advertising campaigns on platforms such as Meta and TikTok
• Boost high-performing posts to increase reach and visibility
• Manage advertising budgets and optimize campaigns for performance and ROI
• Support marketing initiatives designed to increase patient inquiries and brand awareness

YouTube Management

• Upload and manage videos on the practice’s YouTube channel
• Optimize video titles, descriptions, tags, and thumbnails to improve discoverability
• Repurpose video content across social platforms to increase reach and engagement
• Strategically link video content across social channels to drive additional traffic

Analytics & Reporting

• Track a