Senior Integrated Marketing Manager

What You'll Do:

CoreWeave’s Marketing team shapes the narrative and growth engine behind one of the fastest-scaling companies in cloud infrastructure. We operate at the intersection of storytelling, data, and enterprise GTM execution — collaborating closely across Marketing, Sales, Product, and Operations to reach sophisticated technical and executive audiences.

CoreWeave supports some of the most demanding workloads in the world, partnering with leading AI-driven and enterprise customers as we scale globally.

About the Role:

CoreWeave is seeking a Senior Integrated Marketing Manager to architect our enterprise demand generation strategy as we expand deeper into complex, long-cycle customer segments. In this role, integrated marketing is the engine through which demand generation is designed and scaled.

This is a senior individual contributor role for a strategic marketer who thrives on designing full-funnel, persona-driven campaigns that influence multi-stakeholder buying committees. You will define how enterprise buyers experience CoreWeave — from first touch through pipeline — by connecting personas, messaging, channels, and demand programs into cohesive, scalable journeys.

You’ll operate as a strategic advisor and partner to Sales and GTM teams, with significant autonomy and influence over how enterprise demand is generated, measured, and optimized across segments and regions as CoreWeave continues to grow.

Key Responsibilities:

• Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel
• Design persona-based buyer journeys that address long, non-linear, multi-stakeholder decision cycles
• Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences
• Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions
• Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments
• Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals not just lead volume

First 90 Days

In your first 90 days, you’ll build a deep understanding of CoreWeave’s enterprise buyers, sales motions, and GTM priorities, assess existing demand generation programs, and establish strong partnerships across Marketing, Sales, and RevOps. You’ll define a clear, scalable enterprise integrated campaign framework aligned to personas and long-cycle buying journeys, begin activating priority campaigns, and put measurement in place to evaluate engagement and pipeline impact—setting the foundation for how enterprise demand generation scales across the organization.

Who You Are:

• 7–10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus
• Proven expertise designing full-funnel, persona-driven campaigns for complex technologies
• Deep understanding of enterprise buyer behavior, buying committees, and long-cycle sales processes
• Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders
• Comfortable translating complex insights into clear narratives and campaig