Global Director of Social Media

We are seeking a Director of Social Media to lead and evolve ŌURA’s global social presence into a high-performing, culturally fluent, and strategically integrated brand channel. This role will own the strategy, content direction, and execution of organic social and community management across platforms and markets—ensuring ŌURA shows up in ways that are distinctive, relevant, and aligned to business priorities.

This is a highly cross-functional leadership role, partnering closely with Creative, Paid Media, Communications, and the Director of Influencer Marketing to ensure social is embedded early into campaigns, aligned to brand strategy, and executed at a high creative standard globally.

You will lead a growing team across community and social, while shaping how ŌURA shows up in culture and builds meaningful connections with its global audience.

What You Will Do:

Own ŌURA’s Global Social Strategy & Channel Ecosystem
Define how ŌURA shows up across platforms and markets.

• Own the global strategy across organic social channels (Instagram, TikTok, LinkedIn, Reddit, and emerging platforms)
• Define the role of each platform within the broader marketing ecosystem
• Establish global frameworks for content, publishing cadence, and platform strategy while enabling local nuance
• Ensure social is embedded early into campaign development to maximize cultural impact and reach
• Define and lead the strategy for global vs. regional channel architecture, including when and how to expand into localized social handles across priority markets

Scale Global Community Management
Strengthen ŌURA’s relationship with its global member base through meaningful engagement and participation.

• Oversee community strategy across platforms and regions, ensuring a consistent yet locally relevant voice
• Build systems that enable scalable engagement, proactive participation, and deeper connection with members globally
• Partner with MX team to connect community engagement with retention and customer experience outcomes
• Ensure community insights are surfaced and integrated into global content, product storytelling, and brand strategy
• Continue evolving community infrastructure to support growth across new markets and audiences
• Leverage automation and emerging technologies, including AI, to scale community engagement efficiently while maintaining a high-quality, brand-aligned voice

Lead Commercial, B2B & Thought Leadership Presence
Define the role of social in supporting both consumer and commercial growth, ensuring distinct but complementary approaches across B2C and B2B audiences.

• Define and scale ŌURA’s LinkedIn and thought leadership presence across science, clinical, and commercial narratives
• Build and operationalize employee advocacy programs across regions, empowering internal experts as trusted voices
• Partner with Commercial to support key verticals, partnerships,  and markets through strategic social activation
• Establish the foundation for lead generation through content, engagement, and inbound pathways

Lead Content Direction & Creative Excellence
Shape a distinctive, high-quality, and culturally relevant social presence.

• Own content direction for all organic social channels, setting the standard for storytelling, formats, and creative output
• Partner closely with Creative to develop concepts that are platform-native, visually compelling, and differentiated