Digital Marketing Manager, CRM

Avail, part of Realtor.com®, is a fast-growing platform transforming how independent landlords and tenants manage the rental experience. Built with the spirit of a startup and backed by the scale and stability of a leading digital real estate company, Avail provides a complete suite of tools, resources, and education to help landlords manage their properties with confidence and professionalism. As part of the Avail team, you’ll have the opportunity to make a meaningful impact - shaping the future of this rapidly expanding brand and helping to reimagine the rental industry for millions across the U.S.

As a Digital Marketing Manager on the Avail Marketing team, you will build and execute CRM communications (especially around key product moments and go-to-market launches). You will be a bridge between the strategic vision for brand & communication and the day-to-day execution, ensuring Avail’s voice is consistent, our customer experience feels connected, and our paid/digital investments are well coordinated.

What you'll do:

CRM & Email Communications

• Support creation, implementation, and optimization of transactional messages that occur at critical product moments (onboarding, renewal, upgrades, etc.), ensuring they align with our brand voice and product value.
• Work with the CRM Marketing Lead, Product, Design, and Engineering teams to ensure timely delivery of campaigns: writing or adapting content, managing HTML/email templates, QAing rendering, executing via the Email Service Provider (ESP).
• Assist with go-to-market (GTM) email or in-app communication work for new product launches, feature announcements, or promotions.
• Monitor & analyze email/transactional communication performance (open rates, CTR, conversion, deliverability), recommend & implement optimizations (A/B tests, segmentation, timing, content tweaks).

Cross-Channel & Process Integration

• Identify and help implement ways to connect CRM and Paid channels more tightly (for example, automating retargeting triggered by certain email behaviors or product events).
• Work to streamline workflows between teams (product, engineering, design, marketing) to ensure campaigns deploy smoothly and on schedule.

Project Management & Autonomy

• Own multiple campaign tracks at once; manage timelines, priorities, dependencies.
• Act with a high level of independence: taking direction from senior leads but able to scope and deliver tasks independently.
• Collaborate closely with design, content, product, and engineering to resolve technical or creative blockers.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you'll bring:

• 5+ years of professional experience in digital marketing / email / CRM
• Bachelor’s degree or equivalent experience
• Hands-on experience with ESPs (e.g. Braze, Klaviyo, Iterable, Marketo, SendGrid, or similar), including building or editing HTML email templates; experience with email campaign setup, QA, scheduling
• Strong writing, editing, and content adaptation skills; ability to ensure brand voice is consistent across channels
• Data-driven mindset: comfortable analyzing performance metrics, pulling insights, and prop