Game Designer (System & Meta)

Location: Hong Kong 
Type: Full Time 

The Role

As our Game Designer (Systems & Meta), you will define the rules of play for the next generation of family entertainment. You will take ownership of the player journey, designing systems that turn short bursts of physical activity into long-term habits for families around the world.

You will answer the question: "I just finished a great 10-minute game session — why do I want to come back tomorrow?" You are the architect of the habit loop, ensuring that physical effort translates into digital satisfaction and meaningful growth. You will take the core gameplay experiences created by our team and wrap them in compelling meta-systems — progression loops, economies, and unlock paths — that give players a reason to return.

You will work across our diverse library — from sports titles to arcade games — collaborating with engineers, artists, designers, the Publishing team, and the Content Ops team to structure the "Why" behind the movement. You aren't just designing for immediate fun; you are designing the long-term motivation that turns physical effort into a lasting daily habit.

What You'll Do

• Own the meta-game lifecycle from proposal to polish, designing systems (unlocks, leveling, leaderboards) that foster Mastery and Connection to ensure our games offer depth beyond the initial novelty.
• Apply intentional design thinking to every project, proactively clarifying target audiences and high-level goals to ensure every mechanic is backed by a clear "why" rather than random creativity.
• Act as the guardian of documentation and process, writing crystal-clear Game Design Documents (GDD) for the organization. You will ensure that as gameplay iterates, the documentation is up to date so that disciplines like Engineering, Design, QA, and Publishing are always aligned on the current feature set.
• Iterate with an open mind, presenting multiple design options for every challenge and pivoting quickly based on team feedback and playtest data.
• Model game balance in spreadsheets, ensuring progression curves feel fair for a 6-year-old beginner and a competitive parent alike.
• Translate high-level publishing goals into concrete Live Ops plans and seasonal updates, using analytics (for example Mixpanel) to identify drop-off points and propose data-informed design fixes.

Must Have

• 3+ years of professional game systems and meta-game design experience, with a strong portfolio of shipped titles o