Staff Product Designer

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

As the Staff Product Designer for Registry, you'll lead the design vision for Babylist's foundational product — the registry that millions of expecting parents use to discover products, make decisions, and receive gifts during one of the most meaningful moments in their lives. You'll own the end-to-end experience across web and mobile, shaping how parents build their registry and how their communities show up to support them.

This is a builder role. You'll use modern tools — Figma, AI-assisted workflows, agentic development, code-based prototyping — to rapidly explore ideas, test interaction models, and ship real experiences. You'll collaborate closely with product, engineering, and data to co-build and iterate fast, not hand off polished mocks and wait.

This role requires balancing strategic product thinking with hands-on execution. If you thrive when you're deep in the work — prototyping, testing, iterating — and can hold the long-term vision while shipping week to week, you'll do well here. If you prefer operating at a purely strategic altitude or need clearly defined requirements before you start designing, this isn't the right fit.

Who You Are

• 8+ years of product design experience (or a portfolio that demonstrates equivalent depth) with shipped work across web and mobile platforms
• A builder who prototypes fast — you're fluent in Figma and comfortable using AI-assisted design tools, code-based prototyping, or agentic workflows to bring concepts to life before specs are finalized
• Strong visual and interaction design skills with a track record of crafting intuitive user journeys that simplify complex decisions
• Comfortable operating in ambiguity — you can take early, loosely defined product ideas and translate them into clear experiences and interaction models
• Deeply user-connected — you create fast feedback loops through user testing, direct interaction, and scrappy methods like spinning up real user groups in Slack to get signal quickly
• Self-directed but collaborative — you advocate for the best user experience while receiving feedback constructively and moving the work forward
• Genuinely excited about how AI is changing product design and user experiences — both as a tool in your workflow and as a capability embedded in the products you're designing
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