Marketing Operations Specialist

The Basics:

The Marketing Operations Specialist role is responsible for helping to manage and optimize our marketing automation platform and its integrations to enable efficient, data‑driven, and scalable go‑to‑market execution. This position ensures system reliability, data accuracy, and operational excellence across all marketing programs, while partnering closely with cross‑functional teams to support pipeline growth and revenue impact. 

This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you’ll do:

Marketing Technology & Systems Administration 

• Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce)  
• Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem 
• Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs 
• Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed 

Campaign Execution & Workflow Optimization 

• Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows  
• Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule 
• Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently 
• Continuously improve campaign workflows through automation, standardization, and documentationgorustaidataproductmarketingsales