Senior Growth Marketing Analyst

Senior Growth Marketing Analyst

San Mateo, CA (Collab)/ Remote

We are seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our growth marketing programs. A successful candidate will have a deep analytical background and a proven track record to use data effectively to measure marketing forecasts and performance across owned and paid channels, have expertise in using audience data across different testing methods, and is intimately familiar with marketing platforms in the CRM and paid media space that create robust customer journeys. They will be able to regularly apply all these skills to develop creative approaches to an array of diverse challenges in partnership with multi-disciplinary teams across strategic, technical, and analytical areas that expand on our marketing programs and practices.

Responsibilities:

• Omnichannel Measurement Strategy: Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels.
• Incrementality Testing: Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale.
• Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies.
• Cross Functional Collaboration: Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs.
• CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
• Market Adaptability and Innovative Optimizations: Have a confirmed background in providing data-based recommendations and insights to support and optimize on a wide range of innovative marketing programs in high potential growth areas.
• Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
• Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
• Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.
• Data Integration: Collaborate with martech, business intelligence, and other analytics teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
• Partner Communication: Present findings and recommendations to business partners, including senior leadership, in a clear and concise manner.

Qualifications:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
• 5+ years of advanced SQL required (Python and/or R a plus)
• Ability to collaborate and communicate effectively with a diverse group of estab