Director, Consumer Insights and Research

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging a wide range of research, data, and analytics to uncover strategic insights that inform League-wide business decisions and optimize fan growth. 

The Global Insights leader will play a critical role in shaping the organization’s enterprise-wide understanding of global fans, audiences, and market dynamics. By integrating research, analytics, and strategic foresight across markets, this role develops global forecasts, analytical models, and measurement frameworks that inform long-range strategy and investment decisions. 

Working closely with Data & Analytics, Strategy, and Marketing teams, this leader synthesizes insights across multiple data sources and markets to identify macro trends, develop forward-looking projections, and translate complex analysis into clear executive narratives. This role will also build global frameworks, models, and insight systems that enable consistent measurement, strategic planning, and insight-driven decision-making across the League. 

Responsibilities: 

• Develop global forecasts and analytical models by building research-informed projections and scenario models that inform long-term growth strategies and investment planning. 

• Integrate research and analytics across the organization by partnering with internal teams to combine first-party data, syndicated sources, and primary research into unified insight outputs. 

• Synthesize insights across markets to identify global trends, translating regional research into a macro-level understanding of fan growth drivers, cultural shifts, and emerging opportunities. 

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