Vice President, Digital Health

About this opportunity:

Freenome is looking for a Vice President, Digital Health, as a key member of our rapidly developing Commercial team. The ideal candidate will be a visionary leader with hands-on experience in defining and designing a cohesive digital platform strategy that enables and scales cutting-edge diagnostic solutions within complex healthcare ecosystems, enhancing interactions with patients and providers. This role offers a unique opportunity to bring the digital infrastructure necessary for this game-changing early disease detection technology to be seamlessly integrated into clinical practice.

In this role, you will be instrumental in bridging the gap between Freenome's cutting-edge science and its practical application in physician offices and health systems, ultimately maximizing patient adherence and test utilization. You will contribute to guiding and refining company-level strategy. Your commitment to innovation and seamless user experience will significantly contribute to our growth and our mission to outpace cancer with early detection.

This role will report to the Chief Commercial Officer and will serve as a vital part of the Commercial Leadership Team. This is a remote role with the requirement to travel up to 30% of the time.

What you’ll do:

Digital Health Platform Strategy & Design

• Platform Strategy and Design: Define and drive the long-term vision and design, while informing the architecture for Freenome's digital health platform. This includes performing Voice of the Customer (VOC), maintaining industry and competitor awareness, incorporating innovative/pioneering thinking (true innovation), and integrating advisory committee feedback to support the long-term vision of rules-based medicine programs.
• Partner with the product team to inform the design, architecture, and development of critical platform features and functions, commercial and clinical requirements, such as patient identification, education modules, provider engagement tools, EHR integration, and adherence management systems.
  
• Define and establish strategic ecosystem partnerships that expand Freenome’s access and distribution footprint.
• Partner with Product, RWD, and Medical Affairs to ensure Freenome Digital Health (FDH) enables real-world data collection and linkage to support clinical validity, clinical utility, and HEOR evidence generation for future indication expansion and test improvements.
• Build executive‑level relationships with health system leaders, population health teams, and digital transformation groups to drive adoption of FDH across health systems and integrated delivery networks.
  

Program Performance & Engagement

• Overall Commercial Performance Achievement: Accountable for the achievement of digital health performance goals, ensuring the platform effectively drives utilization, adherence, and customer satisfaction.
• Commercial Performance Metric and Goal Development: Define, track, and manage key performance indicators (KPIs) and goals for all digital health programs.
• KOL and Advisory Committee Engagement: Lead KOL and Advisory Committee engagement for program development, design validation, and establishing program credibility with clinical and technical stakeholders.
• Medical Affairs Partnership: Proactively partner with Medical Affairs to align the digital platform with the publication strategy, ensuring features support evidence design and development needs.
• Continuous Improvement: Evaluate program effectiveness and work with the Product and technical teams