Social Media Program Manager

About the Role

The Social Media Program Manager is the architect of clarity within a high-volume, fast-paced creative environment. This role requires a high degree of ownership, diligence, and accountability, underpinned by a deep expertise in managing the workflows, schedules, and creative operations of social-led initiatives. Your mission is to transform ambiguous, complex processes into structured, high-performing work streams. Rather than simply participating in the workflow, you will architect the essential infrastructure that empowers our social and creative teams to scale. By maintaining seamless operations, proactively communicating obstacles, and identifying areas for optimization, you serve as the operational catalyst for our internal and external partners—removing friction to deliver world-class social content for the Google Devices ecosystem.

Responsibilities:

• Full-Lifecycle Campaign Program Management: Drive the day-to-day program management of "social-first" launch campaigns, managing dependencies and stakeholders to ensure successful execution from inception to delivery.
• Management of Creative Reviews: Oversee review cycles with leadership and coordinate content approvals among various cross-functional partners. Capture key action items and guide agency partners in applying feedback to keep projects on track. Confirm that all brand, legal, and product requirements are finalized and documented prior to launch.
• Stakeholder Management: Act as the primary POC for workstream owners and XFN stakeholders (Social, Product Marketing, Legal, Creative, Production, Brand, etc.). Facilitate alignment on feasibility, requirements, and next steps through rigorous discussion and group syncs.
• Organizational Alignment & Timeline Management: Synchronize the social team with broader marketing milestones and macro timelines. Act as the primary conduit for information regarding critical  gates to ensure all cross-functional deadlines are met.
• Infrastructure & Process Architecture: Proactively identify friction points and architect new workflows. Drive the overhaul of existing systems to ensure the creative infrastructure scales with the team's evolving needs.
• Real-Time Social Operations: Build and enable processes to support reactive social needs and real-time requests without sacrificing creative quality.
• Agency & Resource Management: Oversee vendor staffing and performance, ensuring agency partners are effectively embedded and optimized within our workflows.
• Operational Tooling & Automation: Identify opportunities to streamline processes through technical innovation, partnering with technical leads to implement automation and tools that bring structure to ambiguous workflows.

Key Expectations:

• Strategic Proactivity & Ownership: Lead with confidence as a self-starter who anticipates program needs. You are expected to navigate obstacles independently and proactively champion processes that drive the ecosystem forward.
• Navigating Ambiguity: Thrive in highly ambiguous and fast-paced environments. You are expected to seek out clarity, ask the right questions to uncover hidden requirements, and define clear paths forward for the team when goals, deciders or processes are undefined.
• Clarity Amidst Chaos: The ability to stay grounded and organized despite concurrent workloads and complex, moving