Vice President - Media Sciences Business Analysis

Media Sciences team is responsible for optimizing client interactions and spend through -

• improved attribution
• generating audience insights
• measuring and tracking contribution of different channels and acquisitions campaigns
• experimenting design for different marketing strategies
• & developing dashboards for senior leadership.

This role entails contributions to the following areas -

• Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
• Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
• Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement
• Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions

Key Responsibilities:

• Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
• Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
• Analyzes performance of marketing programs and business initiatives
• Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
• Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
• Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests

Qualifications:

• 10+ years of experience
• Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
• Experience analyzing large datasets; applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining. Ability to translate and articulate complex thoughts and opportunities to a larger au

Education:

• Bachelors/University degree, Master’s degree preferred

Media Sciences team is responsible for optimizing client interactions and spend through -

• improved attribution
• generating audience insights
• measuring and tracking contribution of different channels and acquisitions campaigns
• experimenting design for different marketing strategies
• & developing dashboards for senior leadership.

This role entails contributions to the following areas -

• Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
• Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
• Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement
• Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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