Senior Brand Manager

Confirmed live in the last 24 hours

Curaleaf

Compensation

$132,000 - $160,000/year

Chicago, IL

On-site

Posted April 2, 2026

Job Description

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Sr. Brand Manager

Location: Chicago, IL

Job Type: FT | Exempt

About the Role:

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You’ll Do:

In this pivotal role, you will:

Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints.

Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.

Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data.
Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.

What You’ll Bring:

5–7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
Bachelor’s degree in Marketing, Business, or a related discipline; MBA a plus.
Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.