Marketing Ops & Lifecycle (Salesforce)

At Trivelta, we build the technology that powers modern iGaming experiences, partnering with online sports betting and casino operators to launch fully customized, branded, and legally compliant platforms that drive engagement, retention, and revenue.

Through our proprietary sportsbook and casino engine, we enable partners to deliver real social interactions, predictive gameplay, and casino entertainment in one unified experience.

As Marketing Ops & Lifecycle Specialist, you will join a growing marketing team and work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running.

The role

This is a generalist operations role in the best sense. You will work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running: including Salesforce CRM configuration, attribution and dashboards, lead lifecycle workflows, reporting, and the broader marketing tech stack.

You will not inherit a finished system. You will help build one.

The role is suited to someone who is comfortable owning tooling, has a clear head for data and process, and wants genuine scope to shape how a marketing function operates from the ground up.

Responsibilities

Marketing Operations & CRM Management

Own and manage our Salesforce CRM, including:

• Configuration and ongoing optimisation

• Data integrity and database management

• User access and system governance

Design and implement scalable processes that support marketing and sales operations.

Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility.

Lead Lifecycle & Attribution

Design and manage the lead lifecycle from first touch through sales handoff.

Build and maintain marketing attribution models to measure channel and campaign performance.

Define and enforce UTM frameworks and tracking standards across marketing channels.

Develop and iterate on lead scoring models within Salesforce to support sales qualification and prioriti