eCommerce Optimization Specialist

We’re Looking For A(n): Brand Site Optimization Specialist

What You’ll Be Doing: Support the strategy and execution of brand site testing and optimization initiatives to improve engagement, reduce friction, and increase conversion. Own the experimentation roadmap, identify opportunities, develop test briefs, analyze performance, and translate results into actionable site improvements.

• Own the full A/B testing roadmap, including hypothesis development, test briefs, prioritization, and rollout recommendations
• Analyze site performance across key KPIs (CVR, AOV, engagement, subscription opt-in, bounce rate), translating insights into actionable optimization plans
• Become a subject matter expert on brand site behavior, customer journeys, subscription management flows, and friction points
• Monitor test performance, analyze key KPIs, and translate results into clear insights
• Partner with CX, tech, creative, and leadership to identify site improvement opportunities across homepage, PDPs, navigation, subscription management, and checkout
• Partner with and support relationships with third-party testing and digital optimization vendors
• Contribute to ongoing improvements in usability, site speed, mobile responsiveness, and overall CX experience
• Document learnings, build testing best practices, and develop evergreen winners for site-wide implementation across the pet org
• Maintain an organized testing backlog, prioritization framework, and archive of past experiments
  

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Conversion rate optimization and ecommerce UX strategy
• Strong understanding of A/B and multivariate testing methodology and statistical significance
• Cross-functional collaboration
• Data-driven mindset with ability to translate insights into optimization strategies
• Strong organizational skills, documentation discipline, and ability to