CRM Marketing Specialist II

Job Summary: 

The CRM Operations Specialist, will play a crucial role in the day-to-day execution and optimization of iHerb's global campaigns, with a strong focus on in-house email template development and coding. This individual will be responsible for ensuring the timely, accurate, and high-quality delivery of marketing communications across diverse regions and campaign types, contributing significantly to customer engagement and business objectives through both operational execution and technical development across channels including email, push notifications, in-app messages, SMS, and platforms like WhatsApp.

Job Expectations:

• Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. Ensure flawless rendering and functionality across a wide range of email clients and mobile devices, and optimize for performance.

• Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms (e.g., Braze, Simon Data), ensuring adherence to specified send criteria, audience segmentation, and scheduling.

• Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setups, creative assets, copy, and segmentation, and personally QA'ing email template code to ensure accuracy, brand consistency, and integrity prior to launch.

• Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives.

• A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization.

• Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements.

• Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues.

• Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies.

• Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency. 

Knowledge, Skills, and Abilities:

   Required:

• Expert proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility.

• Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices.

• Proficiency with enterprise-level CRM/ESP platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Simon Data, Iterable).

• Exceptional attention to detail and strong organizational skills.

• Excellent written and verbal communication abilities.

• Ability to manage multiple tasks simultaneously and adapt to changing priorities.

• A collaborative mindset with proven ability to work effectively across various teams.