Product Manager - Seller Tools

Please note that this role works 100% on-site.

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the Role

As a Product Manager for Seller Tools, you will drive the evolution of our ecosystem of tools, ensuring it is both user-centric and technically sound. You’ll blend strong product expertise (discovery, prioritization, roadmap, UX focus) with technical depth (services, APIs, architecture, data) to deliver scalable, high-performing solutions.
You’ll act as the connector between commercial operations, end-users, and engineering,shaping tools that improve partner autonomy, streamline workflows, optimize execution, and unlock new opportunities through data and AI.

What you'll do:

• Ownership of end to end Seller Tools, from discovery to execution to adoption;
• Lead discovery processes to identify user pain points, market gaps, and opportunities for improving workflows;
• Define product roadmaps that align with business objectives and technical architecture;
• Collaborate deeply with engineering and architecture teams, understanding APIs, data flows, and service dependencies to make informed product decisions;
• Balance short-term feature delivery with long-term scalability and system health;
• Translate operational and market needs into clear, technically feasible requirements;
• Partner with Design to ensure intuitive, operator-friendly experiences;
• Define success metrics for features, monitor adoption, and iterate based on data insights;
• Leverage data to drive prioritization, experimentation, and continuous improvement;
• Lead efforts to design, integrate, and scale AI-driven solutions across the product ecosystem;
• Act as the voice of the customer and operator, while ensuring alignment with system capabilities and architectural vision.

What you'll need:

• University degree in Engineering, Computer Science, Information Systems, or related area (or equivalent experience);
• Years of product management experience in enterprise tools, SaaS, or related domains;
• Strong product expertise in discovery, prioritization, roadmap definition, and UX improvements;
• Data-centric mindset, with experience using analytics tools (e.g., Segment, Mixpanel, Databricks, Looker, Tableau, or similar) to drive decisions;
• Technical knowledge of APIs, microservices, cloud-based tools, and system integrations (able to discuss trade-offs with engineers);
• Experience working with both frontend and backend development teams;
• Demonstrated experience designing or integrating AI/ML features into existing products;
• Proficiency with product management tools such as Jira and Confluence;
• Strong understanding of Scrum and agile workflows;
• Excellent communication skills in English, both technical and business-focused.

More about you:

• You´re passionate about software development and knows how to ensure its quality;
• You´re motivated by building up world class solutions that impacts millions of users all over the world;
• Experienced working in an env