Lifecycle Marketing Manager

Our mission

The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base.

We're changing that. AtoB is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently. Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay. As we pursue that end game, we aim to center our customers in every way — offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives. We build for fleet managers in the office and drivers on the road. We strive for products that are efficient, satisfying, and useful. Our customers enable our modern economy — they deserve it.

Our history and background

Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store. We have staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies.

We have raised $125 million+ from investors such as General Catalyst, Elad Gil, Bloomberg Beta, Y Combinator, XYZ; founders and CEOs of companies such as Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase (Brian Armstrong), DoorDash (Tony Xu), Instacart, Gusto; strategic investors like Mastercard, Flexport and Samsara.

We were named to Forbes annual Next Billion-Dollar Startup List, and have just recently been selected to join the World Economic Forum as a Global Innovator.

About the Role

We're looking for a Lifecycle Marketing Manager who lives and breathes email marketing to own customer engagement at scale. This isn't a role about sending newsletters. It's about architecting the automated communications that drive billions in annual payment volume, reduce churn, activate dormant accounts, and turn satisfied customers into advocates. You'll build the system that keeps fleet managers and drivers engaged with AtoB every day.

This is a hands-on builder role. You'll own the entire lifecycle marketing engine from strategy to execution. You'll work directly in HubSpot, design complex multi-touch flows, run experiments, analyze data, and use AI-driven tools to amplify your impact. If you're the kind of marketer who gets excited about open rates, conversion funnels, and finding the perfect subject line, this role is for you.

What You'll Do

• Own the end-to-end lifecycle marketing strategy and execution, from onboarding sequences to win-back campaigns, driving engagement across our customer base of fleet managers and drivers

• Build and optimize complex, multi-channel email flows in HubSpot that guide customers through onboarding, feature adoption, upsell opportunities, and retention milestones

• Design and execute targeted campaigns based on customer behavior, usage patterns, and lifecycle stage, ensuring the right message reaches the right person at the right time

• Run rigorous A/B tests on subject lines, messaging, timing, creative, and audience segmentation to continuously improve performance metrics (open rates, click-through rates, conversion rates)

• Partner cross-functionally with Product, Sales, Partnerships, and Customer Success to align on messaging, identify engagement opportunities, and surface insights from customer behavior data

• Leverage AI-driven workflows (tools like Claude Code, Cursor, or similar platforms) to automate repet